Senior Growth Consultant - ASO - Maternity Cover

Phiture; Barcelona; Sur place; EUR 50 000 - 70 000; Temps partiel

Résumé du poste

Phiture in Barcelona is seeking a seasoned Senior ASO Consultant to lead global ASO and CRO initiatives for top mobile apps. You will report to the Growth Lead, drive client projects, and mentor team members in a multidisciplinary marketing environment.

You’ll design strategies rooted in user behavior, experimentation, and language-aware optimization, delivering measurable growth for clients worldwide while maintaining high-quality service.

Qualifications

• 3+ years of experience in ASO or related fields (e.g., CRO, performance marketing).
• Solid knowledge of ASO and mobile marketing, with emphasis on performance.
• Strategic mindset with experimentation, hypothesis testing, and user behavior analysis.
• Strong research skills and a data-driven approach.
• Curiosity and adaptability to learn ASO technical aspects.
• Excellent client management skills in an agency setting.
• Excellent English language skills (spoken and written).

Responsabilités

• Lead ASO and CRO-driven strategies for global clients with scalable impact.
• Mentor team members and guide Growth Managers in analytics and strategy.
• Apply experimentation methodologies to optimize app campaigns’ performance.
• Lead keyword optimization projects to improve app discoverability across markets.
• Develop client strategies using understanding of user behavior and app store dynamics.
• Stay updated with industry trends and best practices and apply them to projects.
• Ensure high-quality delivery and measurable growth outcomes.

Connaissances

ASO

Mobile marketing

Strategic mindset

Experimentation

Data analysis

Client management

English

Description du poste

Hi, we’re Phiture - the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team!

WHAT TO EXPECT

We’re seeking a seasoned Senior ASO Consultant to take on a pivotal role at Phiture, reporting directly to the Growth Lead and working closely with our key clients. As a key figure in our multidisciplinary marketing team, your responsibilities extend beyond client management. As a key figure in our multidisciplinary marketing team, you’ll lead client projects, mentor team members, and deliver strategies rooted in user behavior, experimentation, and impactful growth solutions.

This is a fixed-term engagement (approx. 10-12 months) starting as soon as possible.

WHAT YOU'LL DO

• Lead ASO and CRO-driven strategies for global clients, ensuring scalable impact across markets and languages.
• Support key ASO clients globally by providing guidance on strategic planning and roadmaps across multiple markets and languages.
• Apply experimentation methodologies to optimize app campaigns' performance, combining ASO expertise with CRO principles to drive conversion improvements.
• Lead keyword optimization (KWO) projects to improve app discoverability across global markets, tailoring strategies to multiple languages and audiences.
• Apply creative testing methodologies to optimize app store assets, helping clients stand out in competitive app marketplaces.
• Guide Growth Managers to build robust analytical and strategic skills, encouraging curiosity and data-driven decision-making.
• Develop and refine client strategies using a deep understanding of user behavior, app store dynamics, and growth experimentation.
• Grow Phiture's influence on the mobile marketing industry (especially in ASO).
• Ensure consistent delivery of high-quality services and solutions.
• Stay updated with industry trends and best practices, incorporating them into pod strategies.

WHAT YOU'LL NEED

• 3+ years of experience in ASO or related fields (e.g., CRO, performance marketing, experiment-driven mobile growth)
• Solid knowledge of ASO & mobile marketing, especially performance marketing
• A strategic mindset with demonstrated expertise in experimentation, hypothesis testing, and user behavior analysis.
• Strong research skills and critical thinking with a data-driven mindset.
• Curiosity and adaptability, with a willingness to learn the technical aspects of ASO if not already familiar.
• Excellent client management skills in an agency setting.
• Excellent English skills (spoken and written)

Nice to have

• Apple ads experience or any CAC:LTV based performance marketing
• Familiarity with complementary growth disciplines such as lifecycle marketing or funnel optimization
• Familiarity with A/B testing tools or experimentation platforms (Optimizely, Google Optimize, Hotjar, VWO)

We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.