ASO Specialist

Air Apps; Barcelona; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work

Annual Bonus

Top-tier Health and Life Insurance

Transportation Budget

Coverflex benefits package

Childcare support

Air Conference

Pension Fund

Urban Sports Club membership

Meals 100% free at the hub

Job summary

Air Apps is looking for an ASO (App Store Optimization) Specialist to join their team, focusing on improving visibility and user acquisition in the Apple App Store. Based in Lisbon, this role requires expertise in ASO and mobile growth marketing, along with a data-driven mindset. Key responsibilities include conducting keyword research, analyzing performance metrics, and collaborating with various teams. Benefits include top-tier health insurance, transportation budget, and a focus on employee well-being.

Qualifications

• 3+ years of experience in ASO or mobile growth marketing.
• Strong understanding of app store ecosystems (Apple App Store, Google Play).
• Excellent communication and collaboration skills.

Responsibilities

• Conduct keyword research and optimize app metadata.
• Develop and test creative assets to increase conversion rates.
• Analyze app store performance metrics and provide actionable insights.

Skills

App Store Optimization

Mobile growth marketing

Data analysis

Keyword research

Collaboration

Tools

App Annie

Sensor Tower

Data.ai

Job description

About The Role

We are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you’ll lead strategies to improve visibility, discoverability, and conversion in the Apple App Store. You’ll leverage keyword research, creative testing, and data-driven insights to drive user acquisition and retention through organic channels.
This role is perfect for someone who is passionate about mobile growth, detail-oriented, and excited to optimize across multiple apps that reach millions of users worldwide.
Based in Lisbon (onsite role).

Responsibilities

• Conduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility.
• Develop and test creative assets (icons, screenshots, app previews, CPPs) to increase conversion rates.
• Analyze app store performance metrics and provide actionable insights.
• Monitor competitors and market trends to identify opportunities for growth.
• Collaborate with UA, Product, and Creative teams to align ASO strategy with broader marketing initiatives.
• Stay on top of platform updates, industry best practices, and emerging ASO tools.

Requirements

• Around 3+ years of experience in ASO or mobile growth marketing.
• Strong understanding of app store ecosystems (Apple App Store, Google Play).
• Experience with ASO and analytics tools (App Annie, Sensor Tower, Data.ai, etc.).
• Data‑driven mindset with the ability to turn insights into action.
• Excellent communication and collaboration skills.
• Enthusiasm for AI, productivity, and digital tools.
• Based in Lisbon (onsite role).

Benefits

• Apple hardware ecosystem for work.
• Annual Bonus
• Top‑tier Health and Life Insurance for peace of mind.
• Transportation Budget to support your commute needs.
• Coverflex benefits package for meal allowances, well‑being, and more.
• Childcare support.
• Air Conference – an opportunity to meet the team, collaborate, and grow together.
• Pension Fund to support your long‑term financial planning.
• Urban Sports Club membership to keep you active.
• Meals 100% free at the hub.