Senior Field & Channel Marketing Lead - Iberia & Italy

Horizon3.ai; España; Remote; EUR 70,000 - 120,000; Full time

Benefits offered by this job

Inclusive Team

Growth opportunities

Innovative culture

Competitive compensation

Job summary

Horizon3.ai is seeking a high-impact Field & Channel Marketing Manager to lead integrated marketing across Iberia and Italy. This role accelerates pipeline growth through field marketing, channel partner marketing, and demand generation, supporting Enterprise and Commercial Sales teams.

The successful candidate will build scalable regional programs, strengthen partner relationships, and drive measurable pipeline while aligning with regional revenue priorities.

Qualifications

• 6+ years in B2B technology marketing, ideally within Cybersecurity.
• Experience marketing to Iberia & Italy region.
• Strong experience across field marketing + channel/partner marketing + demand generation.
• Proven success supporting revenue teams and delivering measurable pipeline growth.
• Experience working with indirect routes to market including VARs, distributors, alliances, and service providers.
• Strong commercial acumen and ability to prioritise investment by market opportunity.
• Comfortable operating in matrixed, fast-growth environments.
• Excellent executive communication and stakeholder management skills.
• Experience using technologies such as SFDC, Asana, Reachdesk, G-Suite, ZoomInfo, ON24.
• Fluent in Spanish, Italian and English.

Responsibilities

• Own and execute the integrated marketing plan for Iberia & Italy, aligned to EMEA revenue priorities and sales targets.
• Prioritize investment and focus on Spain as the largest market while scaling programs across other countries in the region
• Translate corporate campaigns into localised regional programs that drive measurable pipeline and partner engagement.
• Develop multi-touch programs including, but not limited to, events, webinars, direct mailers, roundtables, digital, social and ABM.
• Support regional sales teams with campaign strategy, market insights, and program execution.
• Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners.
• Drive MDF / co-marketing investment toward measurable pipeline outcomes.
• In partnership with the channel team, launch partner-led demand generation campaigns, enablement programs, and joint market initiatives.
• Strengthen relationships with channel sales leaders and partner account teams.
• Manage lead flow, nurture alignment, conversion optimisation, and follow-up processes with SDR and sales teams.
• Monitor campaign performance and continuously optimize based on ROI, conversion, and pipeline metrics.
• Build quarterly business reviews and performance updates for leadership.
• Share best practices across EMEA and contribute to scalable regional programs.

Skills

Field marketing

Channel/partner marketing

Demand generation

Executive communication

Stakeholder management

Spanish fluency

Italian fluency

English fluency

Commercial acumen

Tools

SDFC

Asana

Reachdesk

G-Suite

ZoomInfo

ON24

Job description

Horizon3.ai is seeking a high-impact Field & Channel Marketing Manager to lead integrated marketing across Iberia and Italy. This role accelerates pipeline growth through field marketing, channel partner marketing, and demand generation, supporting Enterprise and Commercial Sales teams.

The successful candidate will build scalable regional programs, strengthen partner relationships, and drive measurable pipeline while aligning with regional revenue priorities.