Senior DTC Head of Growth & Performance Marketing

ShiftPoint; España; Remote; EUR 90,000 - 140,000; Full time

Job summary

ShiftPoint is seeking a Head of Growth & Performance Marketing to lead DTC growth, design customer acquisition strategies, and scale revenue from a remote-first setting.

You will optimize campaigns for ROI, identify high-impact channels, analyze performance data, and align with cross-functional teams to expand the brand's reach.

Qualifications

• Proven expertise in GTM, Growth Marketing, Customer Acquisition and Growth Hacking.
• Strategic thinking with a data-driven approach to marketing optimization.
• Proficiency with analytics tools, paid media platforms, and performance tracking methodologies.
• Experience in managing budgets, scaling marketing operations, and achieving measurable results.
• Leadership and team management to guide a high-performing marketing team.
• Experience in a DTC and Performance marketing environment is strongly preferred.
• Excellent communication, organizational, and problem-solving abilities.

Responsibilities

• Oversee growth marketing efforts and develop customer acquisition strategies.
• Identify high-impact channels and campaigns to scale revenue.
• Lead performance marketing initiatives and optimize campaigns for ROI.
• Collaborate with cross-functional teams to drive business objectives.
• Pioneer creative growth strategies and analyze performance data for actionable insights.

Skills

GTM

Growth Marketing

Customer Acquisition

Growth Hacking

Data-driven

Analytics Tools

Budget Management

Leadership

DTC Experience

Communication

Tools

Analytics tools

Job description

ShiftPoint is a pioneering company focused on driving innovative approaches to direct-to-consumer (DTC) business strategies. With a commitment to leveraging cutting-edge technology and customer insights, ShiftPoint helps brands scale rapidly and achieve measurable growth. The organization values creativity, data-driven decision-making, and adaptability to deliver outstanding results. ShiftPoint fosters a collaborative remote work environment designed to support professionals in achieving their best work.

Role Description

This is a full-time, remote role for a Head of Growth & Performance Marketing specializing in the direct-to-consumer space. In this role, you will oversee growth marketing efforts, develop and execute customer acquisition strategies, and identify high-impact channels and campaigns to scale revenue.

You will lead performance marketing initiatives, optimize campaigns for maximum ROI, and collaborate closely with cross-functional teams to drive business objectives. Additionally, you will pioneer creative growth strategies, analyze performance data, and recommend actionable insights to continue expanding the reach of the brand.

Qualifications

• Proven expertise in GTM, Growth Marketing, Customer Acquisition, and Growth Hacking
• Strategic thinking with a strong data-driven approach to marketing optimization
• Proficiency with analytics tools, paid media platforms, and performance tracking methodologies
• Experience in managing budgets, scaling marketing operations, and achieving measurable results
• Leadership and team management skills to guide a high-performing marketing team
• Experience in a DTC and Performance marketing environment is strongly preferred
• Excellent communication, organizational, and problem-solving abilities