Senior Data & Insights Strategist

SAMY; Madrid; Híbrido; EUR 45.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible schedule

Hybrid work

Work from any SAMY office up to 3 wks/

Birthday day off

Global mobility opportunities

Health insurance (Cigna)

Wellhub membership

COBEE flexible retribution

Sponsored physiotherapy, mindfulness,/

Descripción de la vacante

SAMY is seeking a Data / Research & Insights Senior Analyst to translate data into strategic insights that drive campaigns and business outcomes. You will lead multidisciplinary teams, leverage social listening tools, and influence creative and client strategies with rigorous analysis.

Fluency in English and Spanish is required, and the role offers hybrid work with opportunities for global mobility and growth within SAMY.

Formación

• Proven experience leading multidisciplinary teams and complex campaigns for major brands.
• Deep familiarity with social media platform algorithms, digital marketing metrics, and influencer campaign KPIs.
• Strong analytical thinking with attention to detail and structured problem-solving skills.
• Excellent communication skills, with the ability to present insights clearly to non-technical stakeholders.
• Hands-on experience with social listening tools and end-to-end insight generation (setup → analysis → storytelling).
• Languages: English and Spanish.

Responsabilidades

• Convert complex datasets into clear, actionable insights with strategic business impact.
• Track metrics across campaigns to identify success patterns and optimization opportunities.
• Build and evolve benchmark frameworks, measurement methodologies, and reporting standards.
• Apply trendhacking techniques to turn emerging market patterns into forward-looking recommendations.
• Utilize tools like Sprinklr and Brandwatch to gather consumer, cultural, and competitive intelligence.
• Design and execute research initiatives that support client growth, strategic planning, and new business.
• Create high-impact reports and presentations that translate complex analytical data into compelling narratives.
• Partner with strategy, creative, and account teams to guide decisions and deliver regular brand performance analyses.

Conocimientos

Social media analytics

Storytelling with data

Bilingual English/Spanish

End-to-end insight generation

Presenting insights to non-technical

Herramientas

Sprinklr

Brandwatch

Descripción del empleo

SAMY is seeking a Data / Research & Insights Senior Analyst to translate data into strategic insights that drive campaigns and business outcomes. You will lead multidisciplinary teams, leverage social listening tools, and influence creative and client strategies with rigorous analysis.

Fluency in English and Spanish is required, and the role offers hybrid work with opportunities for global mobility and growth within SAMY.