Data / Research & Insights Analyst

SAMY Iberia; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A global marketing agency in Madrid seeks a Data / Research & Insights Senior Analyst to transform data into strategic insights. The ideal candidate will analyze performance metrics, lead social listening projects, and develop impactful reports. Essential qualifications include 3–5 years in data analysis and strong analytical skills. The role emphasizes collaboration and effective communication. This position is perfect for those who thrive in a dynamic environment focused on continuous improvement and innovation.

Formación

• 3–5 years of experience in data analysis or insights.
• Strong analytical thinking and attention to detail.
• Excellent communication skills for presenting insights.

Responsabilidades

• Translate complex datasets into actionable insights.
• Analyze campaigns performance metrics.
• Lead the use of social listening tools for insights extraction.

Conocimientos

Data analysis

Digital marketing analytics

Social listening tools

Analytical thinking

Communication

Descripción del empleo

SAmy is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data‑driven solutions and drive growth for brands. With over 1,000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAmy serves over 100 leading clients, specializing in award‑winning, end‑to‑end digital campaigns.

Mission

We are seeking a Data / Research & Insights Senior Analyst to join our dynamic team. This role is instrumental in transforming data into strategic insights that drive decision‑making, shape innovative campaigns, and optimize business performance. The ideal candidate combines strong analytical capabilities with strategic thinking, proactively identifying opportunities and influencing both creative and business outcomes.

Job Functions

Data Analysis & Insights

• Translate complex and large datasets into clear, actionable insights with strategic implications.
• Analyze performance metrics across campaigns, identifying patterns, drivers of success, and optimization opportunities.
• Develop, refine, and evolve benchmark frameworks and measurement methodologies aligned with industry standards and client objectives.
• Provide proactive recommendations that directly impact campaign performance and business results.
• Identify emerging trends and translate them into forward‑looking insights, using trendhacking techniques and structured frameworks to drive actionable opportunities for brands and campaigns.

Social Listening & Market Research

• Lead the use of social listening tools (e.g., Sprinklr, Talkwalker, Brandwatch, Synthesio, NetBase, Socialbakers) to extract deep consumer insights, cultural trends, and competitive intelligence.
• Design and execute research projects that support strategic planning, new business, and client growth initiatives.
• Translate industry trends and innovations into strategic recommendations that drive business growth and competitive advantage.

Reporting & Stakeholder Management

• Own the development of high‑impact reports and presentations, translating data into compelling narratives for clients and internal stakeholders.
• Deliver monthly, quarterly and ad‑hoc analyses on brand performance, category dynamics, and competitive landscape.
• Collaborate cross‑functionally with strategy, creative, and account teams, acting as a key partner in shaping data‑informed decisions.
• Contribute to improving reporting frameworks, storytelling standards, and analytical processes.

Skills

• 3–5 years of experience in data analysis, insights, or digital marketing analytics.
• Proven ability to connect data with business and strategic outcomes.
• Strong analytical thinking with attention to detail and structured problem‑solving skills.
• Ability to work autonomously, prioritize effectively, and manage multiple projects.
• Excellent communication skills, with the ability to present insights clearly to non‑technical stakeholders.
• Proactive, curious, and solution‑oriented mindset with a drive for continuous improvement.
• Languages: Spanish native, English full working proficiency (written and verbal).
• Hands‑on experience with social listening tools and end‑to‑end insight generation (setup → analysis → storytelling).
• Strong understanding of digital marketing ecosystem, social platforms, and influencer marketing KPIs.

Cultural Fit

Beyond experience, we look for people who truly connect with the way we work. We are kind and direct, communicating clearly, honestly, and respectfully. We collaborate without silos or egos, valuing collective success and recognizing that every idea counts. We give feedback that helps others grow, learning from each other and celebrating progress. We take pride in our work, paying attention to detail and committing to excellence. We thrive with people who are kind, collaborative, driven by excellence, and committed to making an impact. If this sounds like you, you’ll thrive at SAmy.

Diversity & Inclusion

At SAmy, we believe in real diversity: teams where each person contributes from their uniqueness. We are committed to creating an inclusive, accessible, and barrier‑free environment where every voice matters. We welcome applicants of all abilities and backgrounds. If you need any adjustments during the recruitment process or in your daily work, please let us know. We want you to thrive on an equal footing.