Senior Research Analyst

SAMY Iberia; Madrid; Híbrido; EUR 42.000 - 62.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible schedule

Hybrid work

Global mobility opportunities

Mentorship

Health insurance discount

Descripción de la vacante

SAMY Iberia is hiring a Data / Research & Insights Senior Analyst to transform data into strategic insights that steer campaigns and business performance. The role blends analytics with strategic thinking, identifying opportunities and influencing creative and client outcomes.

The ideal candidate will lead multidisciplinary teams, command social media metrics, and guide decision-making with clear storytelling across English and Spanish audiences. Hybrid work model offered.

Formación

• Proven experience leading multidisciplinary teams and complex campaigns for major brands.
• Deep familiarity with social media platform algorithms, digital marketing metrics, and influencer campaign KPIs.
• Strong analytical thinking with attention to detail and structured problem-solving skills.
• Excellent communication skills, with the ability to present insights clearly to non-technical stakeholders.
• Hands-on experience with social listening tools and end-to-end insight generation (setup -> analysis -> storytelling).
• Languages: English and Spanish.

Responsabilidades

• Convert complex datasets into clear, actionable insights with strategic business impact.
• Track metrics across campaigns to identify success patterns and optimization opportunities.
• Build and evolve benchmark frameworks, measurement methodologies, and reporting standards.
• Apply trendhacking techniques to turn emerging market patterns into forward-looking recommendations.
• Utilize tools like Sprinklr and Brandwatch to gather consumer, cultural, and competitive intelligence.
• Design and execute research initiatives that support client growth, strategic planning, and new business.
• Create high-impact reports and presentations that translate complex analytical data into compelling narratives.
• Partner with strategy, creative, and account teams to guide decisions and deliver regular brand performance analyses.

Conocimientos

Data analytics

Social media analytics

Campaign optimization

Presentation skills

Stakeholder communication

English

Spanish

Herramientas

Sprinklr

Brandwatch

Descripción del empleo

About SAMY

We weren't built to follow, we were built to lead.

About SAMY

We weren't built to follow, we were built to lead.

SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.

We don't play it safe. We build what's next.

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Role Mission

We are seeking a Data / Research & Insights Senior Analyst to join our dynamic team. This role is instrumental in transforming data into strategic insights that drive decision‑making, shape innovative campaigns, and optimize business performance.

The ideal candidate combines strong analytical capabilities with strategic thinking, proactively identifying opportunities and influencing both creative and business outcomes.,

• Convert complex datasets into clear, actionable insights with strategic business impact.
• Track metrics across campaigns to identify success patterns and optimization opportunities.
• Build and evolve benchmark frameworks, measurement methodologies, and reporting standards.
• Apply trendhacking techniques to turn emerging market patterns into forward‑looking recommendations.
• Utilize tools like Sprinklr and Brandwatch to gather consumer, cultural, and competitive intelligence.
• Design and execute research initiatives that support client growth, strategic planning, and new business.
• Create high‑impact reports and presentations that translate complex analytical data into compelling narratives.
• Partner with strategy, creative, and account teams to guide decisions and deliver regular brand performance analyses.

Skills & Experience

• Proven experience leading multidisciplinary teams and complex campaigns for major brands.
• Deep familiarity with social media platform algorithms, digital marketing metrics, and influencer campaign KPIs.
• Strong analytical thinking with attention to detail and structured problem‑solving skills.
• Excellent communication skills, with the ability to present insights clearly to non‑technical stakeholders.
• Hands‑on experience with social listening tools and end‑to‑end insight generation (setup -> analysis -> storytelling).
• Languages: English and Spanish.

Benefits

• Work your way - Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.
• Time that matters - Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.
• Grow with us - Global mobility opportunities, mentorship, parenthood support, and a transparent performance‑driven compensation framework.
• Be part of the journey - Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance‑driven compensation framework that rewards impact and supports your growth.
• Health insurance 20% discount (Cigna).
• Wellhub membership (registration fee and Online Plan). Any additional plans or upgrades are at the employee’s expense.
• Flexible retribution (COBEE).
• Sponsored physiotherapy, mindfulness, and fitness courses

The SAMY Mindset

Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.

We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.

We're not looking for people who think the same, we're looking for people who want to grow with us.

Here's What It Actually Looks Like To Belong Here

If this feels like your kind of adventure, let's build something together.

Be Kind

because respect, trust, and honest feedback make great teams stronger.

Go Beyond

because good is never enough when excellence is the standard.

Craft Together

because the best ideas don't happen in silos.

Enjoy the Journey

because growth lives outside the comfort zone.

Own It

because real impact starts with accountability.

Diversity & Inclusion

At SAMY, difference is not something we accommodate, it's what makes us stronger.

With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.

We are committed to creating an inclusive, accessible, and barrier‑free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.

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