Senior B2B Digital & CRM Activation Lead

Publicis Groupe; Barcelona; Remote; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Flexible benefits

Growth opportunities

Free online training

Partner certifications

Work from anywhere

Generous holidays

Well-being programs

Job summary

Publicis Groupe is seeking a Senior B2B Digital & Data Manager to lead B2B digital marketing, CRM activation and data strategy. The role focuses on converting customer data into actionable engagement and personalized activation strategies across veterinary and related professional audiences.

The candidate will define end-to-end customer journeys, lifecycle frameworks and activation priorities, working with CRM platforms and data capabilities to drive measurable outcomes.

Qualifications

• 7+ years of digital and CRM experience in B2B
• Experience with engagement strategy, customer and data strategy, and CRM activation
• Strong background in digital marketing, CRM, journeys, segmentation and analytics
• Knowledge of customer data, data-driven activation and measurement
• Experience with Veeva CRM or similar platforms
• Healthcare professionals, veterinarians, pharma, healthcare or pet care exposure a strong plus
• Strategic thinker with strong stakeholder management and communication skills
• Professional proficiency in English

Responsibilities

• Define and evolve end-to-end B2B digital marketing and engagement strategy focusing on CRM
• Develop customer journeys, lifecycle frameworks and personalization principles
• Identify engagement opportunities across digital touchpoints and communications
• Ensure initiatives support commercial objectives and customer needs
• Translate fragmented data into actionable insights and segmentation
• Define data requirements for Digital, CRM and activation use cases
• Define KPIs and measurement frameworks and identify optimization opportunities
• Act as senior Digital & CRM advisor translating business challenges into concrete initiatives

Skills

B2B digital marketing

CRM strategy

Customer journeys

Data analytics

Veeva CRM

Healthcare/Pharma experience

Stakeholder management

English proficiency

Tools

CDPs

Job description

Publicis Groupe is seeking a Senior B2B Digital & Data Manager to lead B2B digital marketing, CRM activation and data strategy. The role focuses on converting customer data into actionable engagement and personalized activation strategies across veterinary and related professional audiences.

The candidate will define end-to-end customer journeys, lifecycle frameworks and activation priorities, working with CRM platforms and data capabilities to drive measurable outcomes.