Global Account Director - Multimarket & DTC Lead

Publicis Groupe

Madrid

On-site

EUR 42,000 - 64,000

Full time

14 days+

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Benefits offered by this job

Flexible benefits

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Job summary

Publicis Groupe is seeking a senior digital planner to coordinate a multilingual multimedia team and lead cross-market brand campaigns globally. You will shape strategic, insight-led media plans with emphasis on video and social, while guiding the DTC efforts and maintaining budget discipline.

The role requires strong English proficiency, strategic thinking, and extensive experience in performance marketing across omnichannel channels.

Qualifications

Bachelor's degree in Advertising, Marketing, or Communications or 5+ years in digital planning/management.
Strong strategic thinking with proficiency in media planning tools and resources.
Advanced English proficiency (C1).
High-level planning to manage large omnichannel campaigns.
Experience in multimedia digital campaigns with performance marketing; familiarity with CPA, CPL, CPI; knowledge of Meta/TikTok and GA.

Responsibilities

Client Leadership - senior liaison driving cross-market campaigns and excellent service.
Strategic Oversight - convert objectives into insight-led strategies for integrated campaigns.
Operational & Financial Management - lead planning, timelines, resourcing, and DTC budget/control.
Team Leadership - manage Digital Manager, Account Executive and Intern; ensure SEM/Social integration.