Retail Activation Intern: Data-Driven Marketing in Madrid

BAT; Madrid; Presencial; EUR 8900 - 13.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual performance bonus

Diverse health plans

Transportation support

Flexible holiday plan

Online learning platforms

Descripción de la vacante

British American Tobacco Spain is seeking a Retail Activation Internship in Madrid within the Marketing/Trade Marketing team. You will perform market analyses, uncover untapped opportunities, and help implement marketing plans while collaborating cross-functionally to drive engagement online.

The internship offers hands-on experience in a multinational environment, exposure to brand planning, and opportunities to grow within BAT’s structure. Strong Excel/Power BI skills are expected.

Formación

• University degree in Business Administration, Marketing, Trade Marketing, Economics or related fields.
• Master’s degree in marketing, digital marketing, MBA or similar would be a plus.
• Strong analytical and problem-solving skills.
• Advanced proficiency in Microsoft Office Tools including Excel and PowerPoint, Power BI.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects in a fast-paced environment.
• Strong communication and stakeholder management skills.

Responsabilidades

• Performing market and portfolio analysis.
• Identify untapped consumer opportunities and support responsive actions based on data and insights.
• Support the marketing plan implementation to achieve objectives.
• Monitor, analyse and report on competitors’ activities.
• Support new product initiatives across digital channels.
• Assist in deploying the brands' plan through campaigns, touchpoints and engagement mechanics online.
• Support the creative development process with internal teams and external agencies.

Conocimientos

Analytical skills

Power BI

Excel

PowerPoint

Stakeholder management

Educación

University degree in Business Administration/Marketing/Economics

Master’s degree in marketing/ MBA would be a plus

Herramientas

Power BI

Excel

PowerPoint

Descripción del empleo

British American Tobacco Spain is seeking a Retail Activation Internship in Madrid within the Marketing/Trade Marketing team. You will perform market analyses, uncover untapped opportunities, and help implement marketing plans while collaborating cross-functionally to drive engagement online.

The internship offers hands-on experience in a multinational environment, exposure to brand planning, and opportunities to grow within BAT’s structure. Strong Excel/Power BI skills are expected.