Remote Customer Lifecycle Marketing Strategist

Bridgestone Mobility Solutions; Barcelona; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Working from home up to 3 days a week

Home office allowance

500 euros gross for home office setup

Birthday off

Health and dental insurance

100% employer funded pension

Lunch or childcare vouchers

LinkedIn Learning access

Go Fluent language learning access

Employee Assistance Program

Job summary

Webfleet, Bridgestone’s fleet-management solution, is seeking a Customer Base Marketer to own CBM content, strategy and creative execution. You’ll craft messaging that engages customers at every stage and ensure alignment with business goals.

You’ll lead the education hub, onboarding messaging, and use AI to push innovative content. The role demands a strategic thinker who can collaborate across teams and translate data into compelling campaigns.

Qualifications

• Strong content strategy and storytelling ability.
• Experience shaping customer lifecycle content.
• Hands-on and collaborative; able to influence without authority.
• Fluency in English; other European languages a plus.
• Familiarity with CRM and data analytics.

Responsibilities

• Own CBM content strategy and creative execution grounded in brand.
• Define content strategy for customer campaigns with the squad.
• Build the customer education strategy and hub.
• Own onboarding and in-platform messaging.
• Push innovative content using AI and new tools.
• Collaborate with stakeholders and manage budget constraints.

Skills

Content strategy

Creative thinking

English fluency

CRM familiarity

Data analytics

Storytelling

Tools

Salesforce

Job description

Webfleet, Bridgestone’s fleet-management solution, is seeking a Customer Base Marketer to own CBM content, strategy and creative execution. You’ll craft messaging that engages customers at every stage and ensure alignment with business goals.

You’ll lead the education hub, onboarding messaging, and use AI to push innovative content. The role demands a strategic thinker who can collaborate across teams and translate data into compelling campaigns.