Customer Base Marketer (Brand and Content Specialist)

Webfleet Solutions B.V.; Barcelona; Hybrid; EUR 50,000 - 80,000; Full time

Benefits offered by this job

Home office setup €500 gross

Hybrid work up to 3 days/week

Employee learning & development

Health & dental insurance

Pension plan

Job summary

Webfleet seeks a Customer Base Marketer to own CBM content strategy, driving the creative engine and shaping our messaging across the customer journey. You will lead the education hub, onboard in-platform messaging, and push innovative content using AI while coordinating with a small team to maximize impact.

You will work within a hybrid model in Barcelona, combining strategic thinking with hands-on execution and strong brand alignment.

Qualifications

• Proven ability to define and own content strategy.
• Strong storytelling and brand voice across channels.
• Familiarity with CRM tooling and customer journey messaging.

Responsibilities

• Own CBM content strategy from messaging to creative execution.
• Collaborate with customer comms owner and project managers to shape campaigns.
• Develop a customer education strategy across the lifecycle.
• Lead the customer education hub with online courses and content.
• Unify onboarding and in-platform messaging under a coherent brand story.
• Leverage AI and latest tools to expand content types within a small team and budget.

Skills

Content strategy

Creative thinking

Storytelling

Brand messaging

AI-enabled content

Tools

Salesforce

Job description

Be the creative force behind how Webfleet engages our customers

Webfleet needs a Customer Base Marketer to be the content and creative strategist of our dedicated Customer Base Marketing (CBM) squad.

As our Customer Base Marketer, you will strategize, create, own and use customer focused content, to support and build a dedicated customer campaign machine that inspires, engages and educates customers at every stage of their journey.

Webfleet makes advanced fleet management easy. This applies both to the market-leading solutions we provide and the way we communicate and serve our customers. This role is a key element in that promise, making sure every message our customers get from us is engaging, fresh, relevant to their needs, aligned with our business strategy, and delivered via the right channel at the right time to trigger positive action.

What you'll be doing:

• Be the voice of Webfleet for customers. Own CBM content, from strategy and messaging to creative execution, grounded in our brand positioning
• Drive the squad’s creative engine. Work with the customer comms owner, upsell strategists and project managers, setting the content and creative strategy behind every customer campaign
• Build our customer education strategy. Shape content across the customer lifecycle, building on strong foundations already in place
• Lead our customer education hub. Create the online home for courses, milestones, usage tracking and customer content
• Own onboarding and in-platform messaging. Bring all customer communication together into one coherent, on-brand story
• Push what content can be. Use AI and the latest tools to create new types of content, not just automate existing ones, and make a small team and budget go further

Who are you?

• A content strategist and creative thinker, not just a copywriter
• Somebody who understands the customer lifecycle and the role of marketing in optimizing it
• Visionary about how AI and new tools have changed what content can be (not just how it's made…)
• 10/10 taste in and understanding of copy, messaging, look + feel, and brand positioning
• Hands-on, collaborative and able to influence without authority
• Great at making complex things simple, and can tell stories
• Fluency in English (advanced level); other European languages will be considered a plus.
• Familiarity with CRM systems and dataanalytics (e.g. Salesforce)

Why you'll love working for us:

At Webfleet, if you want, you can. You will operate in a work environment where:

• You are expected to take ownership, keep growing, experiment and bring new ideas.
• Nothing stands still, and boundaries are pushed both in our solutions and how we deliver them to customers.
• Open, straightforward, respectful communication is the standard, as we move forward with a shared purpose and low-ego mindset.

Let's not forget the good stuff!

• Working from home up to 3 days a week;
• 500 euros gross to set up your home office;
• Home office allowance
• Change to work abroad for 40 working days per year;
• Birthday off and volunteering time off;
• Additional health and dental insurance;
• 100% employer funded pension scheme;
• Lunch or childcare vouchers;
• Unlimited Access to LinkedIn Learning;
• Access to Gofluent platform to learn new languages.
• Employee Assistance Program.

Who are we?

Webfleetis Bridgestone’s globally trusted fleet management solution. More than 50,000 businesses across the world use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. For more than 25 years it has been empowering fleet managers with data-driven insights that help them optimize their operations.

Webfleet contributes towards the delivery of The Bridgestone E8 Commitment. This broad, global corporate commitment clearly defines the value Bridgestone is promising to deliver to society, customers and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

More information at: webfleet.com. Follow us on X: @WebfleetNews and LinkedIn @Webfleet. For more information on Bridgestone corporation visit Bridgestone.com or the Bridgestone Newsroom.

Want to join us?

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.