B2B Product Marketer: Compliance & Mobility Solutions

Bridgestone Americas, Inc.; Barcelona; Hybrid; EUR 55,000 - 90,000; Full time

Benefits offered by this job

Working from home up to 3 days a week

Home office setup allowance 500 euros

Opportunity to work abroad 40 working-

Job summary

Webfleet, Bridgestone's fleet management solution, is seeking a B2B Product Marketer to own go-to-market strategy for Compliance and Sustainability solutions. You will translate regulatory developments into compelling value propositions, partner with Product, Marketing, Sales, and regional teams, and lead launches for new features driven by regulatory changes.

You'll combine analytical insight with practical storytelling, shaping messaging, sales enablement, and market positioning to drive

Qualifications

• University or graduate degree
• 5+ years of B2B product marketing experience in regulated industries is preferred.

Responsibilities

• Identify market opportunities and translate regulations into customer value propositions.
• Lead go-to-market planning and execution for new products, features and regulatory initiatives.
• Collaborate with Product, Marketing, Sales, Customer Success and regional teams to maximize adoption and business impact.

Skills

B2B Product Marketing

Telematics

Fleet management

SaaS marketing

Regulatory knowledge

English proficiency

AI tools

Education

University degree

Tools

AI tools

Job description

Webfleet, Bridgestone's fleet management solution, is seeking a B2B Product Marketer to own go-to-market strategy for Compliance and Sustainability solutions. You will translate regulatory developments into compelling value propositions, partner with Product, Marketing, Sales, and regional teams, and lead launches for new features driven by regulatory changes.

You'll combine analytical insight with practical storytelling, shaping messaging, sales enablement, and market positioning to drive