CRM & Lifecycle Manager

Joko; Barcelona; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Flexible remote

Work from anywhere

Top-market compensation

Equity for everyone

AI upskilling week

Yearly offsite

Team in-person events

ClassPass for wellness

Parental leave

Job summary

Joko is seeking a CRM & Lifecycle Manager to design and run end-to-end lifecycle programs across in-app, push, and email. You will collaborate with Growth, Product, Data, and Brand teams to turn signups into loyal users and maximize LTV with data-driven strategies.

You’ll own onboarding, activation, retention, and re-engagement campaigns, with a strong emphasis on experiments and AI-powered personalization. Remote-friendly, globally oriented, based in a fast-growing consumer app.

Qualifications

• 5+ years in B2C CRM or lifecycle marketing.
• Hands-on with Braze, Iterable, or Customer.io.
• Data-driven with cohort curves and A/B testing results.
• Curious about AI to improve CRM workflows.
• Native French and fluent English.

Responsibilities

• Design onboarding journeys and activation triggers.
• Build retention, referral programs to lift long-term retention.
• Create cross-channel journeys to optimize lifetime value.
• Run structured A/B tests and analyze results.
• Leverage AI to automate segmentation and copy iteration.

Skills

CRM

Lifecycle marketing

Data-driven

A/B testing

AI in CRM

French-English bilingual

Ownership & delivery

Attention to detail

Tools

Braze

Iterable

Customer.io

Job description

This position is remote-friendly.

At Joko, our mission is to we help consumers save time and money when shopping online or in-store. Founded in Paris, Joko is a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York (and beyond). More than 6 million users already save money every day at 10,000+ merchants with Joko. From cashback and automatic coupons to price alerts, we've kept expanding our products to make shopping smarter. Today, Joko is an AI shopping app: with Juno, our shopping assistant, users can find the right product at the best price in only a few seconds, with recommendations that get sharper the more they use it. Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US.

It’s still day 1, come build the future of shopping with us!

Our Marketing team

No one is more creative and data-driven than this team; they truly combine the best of both worlds. The Marketing team’s mission is to put our product into the hearts and hands of millions of users around the world.

• The Growth Team builds and scales innovative growth engines to conquer markets, attract, and retain users.
• The Brand & Communications Team shapes Joko's long-term vision and builds a lasting emotional connection with users.
• The Campaign & Merchandising Team drives our B2C campaign calendar and elevates the shopping experience.
• The B2B Marketing Team positions Joko as the top partner in our space and builds a standout employer brand.

Led by Isa, our CMO, the team is constantly innovating to take the business to new heights.

What You Will Do

As CRM & Lifecycle Manager, your mission is to design and run lifecycle programs that turn new signups into engaged, loyal, high-LTV Joko users. You will own the end-to-end CRM strategy across in-app, push, and email from the first onboarding message to the campaign that reactivates dormant users. You will join the Growth team, report to the VP Growth, and partner daily with Product, Data, and Brand teams.

Your Main Missions Will Be

• Guide new users to their first Joko “wow” moment: The first days shape everything that follows. You’ll design the onboarding journey: messaging, timing, and triggers so every new user feels understood and reaches activation quickly. At our scale, getting those first touches right compounds into millions of engaged users.
• Turn engaged users into power users, and power users into advocates: You’ll build retention and referral programs that deepen usage among our best users, drive word of mouth, and lift long-term retention.
• Maximize LTV across the full lifecycle: You’ll design cross-channel journeys that deliver the right benefit to the right user at the right moment. You’ll partner closely with Data to turn behavioral signals into segmentation and triggers, and with Product to keep lifecycle nudges tightly aligned with the in-app experience.
• Raise the bar on experimentation: You’ll run a continuous A/B testing program (hypotheses, tests, learnings, iterations) to improve existing flows and challenge our current lifecycle map. Every decision should be grounded in evidence, not intuition.
• Take CRM to the next level with AI: You’ll use AI to automate the operational grind (segmentation, copy iteration, QA, reporting) and unlock what we couldn’t run manually: sharper personalization, faster experimentation cycles, and richer lifecycle logic. You’ll decide where AI genuinely moves the needle (and where it doesn’t), then ship production solutions.
• Drive growth across the company: You’ll work hand-in-hand with Product, Data, User Acquisition, and Brand so CRM compounds alongside everything else we’re building.

Who We’re Looking For

• Experience: You have 5+ years of experience in B2C CRM or lifecycle marketing, ideally in a high-growth mobile or consumer app. You’ve owned lifecycle programs end-to-end, not just executed individual components.
• CRM craft: You’re hands‑on with modern CRM platforms (Braze, Iterable, Customer.io, or similar) and you know what “good” looks like across in‑app, push, and email. Deliverability, segmentation logic, template design, and orchestration are second nature.
• Data‑driven to the core: You read cohort curves, funnel data, and A/B test results fluently. You use data to form opinions and drive decisions, not just to build reports.
• Experimentation mindset: You’ve run structured A/B testing programs and know how to design experiments that actually teach you something, not just optimize a subject line.
• Curious and hands‑on with AI: You’re genuinely excited by what AI can do for CRM. You’ve already built solutions from scratch using AI to improve workflows or drive impact, and you have real opinions formed from real attempts on where it works and where it doesn’t.
• User‑centric: You’re relentlessly curious about how users think, what they need, and how they respond. Every message you ship starts from a real user insight, not a template.
• Ownership and drive: You take initiative, hold yourself accountable to outcomes (not activities), and move fast without dropping the ball.
• Attention to detail: You know a broken merge tag, a mistimed push, or a poorly segmented email can undo weeks of work. You have a talent for spotting flaws before they ship.
• Languages: You’re a native‑level French speaker and fluent in English, our internal working language.

Our perks

Some of the benefits listed below are available to full‑time positions only

• Flexible remote : If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget.
• Work from anywhere : Want to spend a month in Italy while working? You can work from most countries in the world for up to 3 months per year.

On Top Of That, We Offer Plenty Of Perks

• Top‑market compensation
• Equity for everyone with the chance to own a piece of what you build
• Half‑day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills
• Yearly offsite in amazing locations and budget for team‑building events & monthly in‑person gatherings
• Contribution to your ClassPass subscription
• 8‑week leave paid 100% for the second parent