Regional Marketing Manager

Cyod; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

Insight Technology Solutions SL in Madrid seeks a marketing professional to drive B2B demand generation and oversee regional marketing strategies. You will partner closely with local sales teams, manage budgets, and optimize campaigns to achieve business goals.

The ideal candidate will have a strong technology background in marketing, fluency in Spanish and English, and the ability to manage multiple projects effectively.

Insights gained will be crucial in maximizing ROI from marketing campaigns and supporting broader organizational success.

Formación

• Proven experience in B2B marketing, ideally within the technology sector.
• Strong background in demand generation, digital marketing, and campaign execution.
• Experience managing marketing budgets and driving ROI-focused decisions.
• Demonstrated experience working with local leadership and sales teams, influencing stakeholders at different levels.
• Hands-on experience with marketing automation, content strategy, social media, and campaign analytics.
• Native Spanish, fluent English; Italian is a plus.
• Strong organizational skills and ability to manage multiple projects simultaneously.

Responsabilidades

• Support the execution of regional marketing strategies aligned with business goals.
• Design and deliver demand generation campaigns to drive pipeline.
• Partner closely with local Sales and Leadership teams.
• Recommend and execute the most effective marketing mix.
• Monitor campaign performance and provide data-driven insights.
• Manage and optimize marketing budgets to maximize ROI.
• Collaborate with EMEA marketing teams for cohesive execution.
• Work with external vendors for local marketing initiatives.
• Align with global marketing teams to share best practices.

Conocimientos

B2B marketing experience

Demand generation

Digital marketing

Campaign execution

Marketing automation

Content strategy

Social media management

Campaign analytics

Stakeholder influencing

Organizational skills

Descripción del empleo

Overview

Insight Enterprises is a Fortune 500 Solutions Integrator helping organizations accelerate transformation by unlocking the power of people and technology. With a 35-year foundation in hardware and software supply chain, we augment our deep expertise in cloud, data, AI, cybersecurity and intelligent edge to guide organizations through complex digital decisions and achieve extraordinary results.

Key Responsibilities

• Support the execution of regional marketing strategies aligned with business goals and revenue targets.
• Design and deliver demand generation campaigns to drive pipeline and measurable ROI.
• Partner closely with local Sales team and Leadership team to ensure strong alignment and impact.
• Recommend and execute the most effective marketing mix (digital, events, partner campaigns, PR, social media).
• Monitor campaign performance and provide data‑driven insights and optimization recommendations.
• Manage and optimize marketing budgets (including MDF) to maximize return on investment.
• Collaborate with EMEA marketing teams (Performance, Partner, Portfolio, Digital) to ensure cohesive execution.
• Work with external vendors and agencies (PR, social media, creative) to drive local marketing initiatives.
• Align with global marketing teams to share best practices and scale successful initiatives.

Key Success Metrics

• Pipeline generated and lead conversion rates.
• Marketing contribution to revenue.
• ROI from campaigns and MDF investment.
• Client advocacy and brand engagement.
• Social media and PR impact within the region.

Requirements

• Proven experience in B2B marketing, ideally within the technology sector.
• Strong background in demand generation, digital marketing, and campaign execution.
• Experience managing marketing budgets and driving ROI‑focused decisions.
• Demonstrated experience working with local leadership and sales teams, influencing stakeholders at different levels.
• Hands‑on experience with marketing automation, content strategy, social media, and campaign analytics.
• Native Spanish, fluent English; Italian is a plus.
• Strong organizational skills and ability to manage multiple projects simultaneously.

Equal Opportunity Statement

Insight is firmly committed to fostering an inclusive and equitable recruitment process. We believe that diversity of abilities enriches our organization, and we genuinely value the unique talents, perspectives, and contributions that individuals with disabilities bring to our workplace. We strongly encourage all qualified candidates to apply. Any information shared regarding required adjustments or accommodations will be treated with the utmost confidentiality and used exclusively to ensure that every candidate is able to participate fully and perform at their best throughout the recruitment process.