Marketing, Iberia

Wonderful; Barcelona; Presencial; EUR 90.000 - 120.000; Jornada completa

Descripción de la vacante

Wonderful is seeking an experienced Regional Marketing Manager to lead brand, ecosystem and market presence in the Barcelona region, aligning regional efforts with global strategy.

You will drive demand generation, ABM programs and field marketing initiatives, partner with regional leadership, manage budgets and measure ROI to accelerate growth across the customer lifecycle.

Formación

• B2B enterprise marketing experience across regional and enterprise segments.
• B2B marketing leadership with a focus on field marketing and demand generation.
• Hands-on ABM, integrated campaigns, PR, content and communications experience.
• Strong GTM fluency and ability to translate product messaging into regional campaigns.
• Excellent analytical, budgeting and ROI measurement capabilities.
• Proven ability to influence senior leaders and cross-functional teams.

Responsabilidades

• Develop and execute regional marketing plans aligned to objectives and revenue targets.
• Own the regional marketing strategy across the customer lifecycle.
• Plan integrated programs to drive brand awareness, demand, and pipeline.
• Lead field marketing initiatives including events, partner marketing and PR.
• Collaborate with leadership and central teams on GTM initiatives.
• Localise global messaging for regional enterprise audiences.
• Develop and execute ABM programs targeting priority accounts.
• Build relationships with customers, partners, analysts and media.
• Manage regional budgets and agency relationships.
• Measure performance and optimise campaigns using data.
• Provide market intelligence and competitive feedback to strategy.

Conocimientos

B2B enterprise marketing

Field marketing

ABM

Integrated demand generation

Go-to-market strategy

Campaign planning

Analytical skills

Stakeholder management

English proficiency

Herramientas

Descripción del empleo

About The Role

We’re looking for an experienced Regional Marketing Manager to build and scale Wonderful’s brand, ecosystem, and market presence across their region, while contributing to our global marketing strategy.

This is a high-impact opportunity for someone who thrives in fast-paced environments, can bridge strategy and execution, and enjoys building programs from the ground up. As the primary marketing leader in-region, you will act as a trusted business partner to the Regional General Manager (GM), ensuring marketing is fully aligned with regional business priorities and supports every stage of the customer lifecycle from awareness and demand generation through customer acquisition, expansion, advocacy and retention.

Key Responsibilities

• Serve as the strategic marketing business partner to the Regional GM, developing and executing regional marketing plans aligned to business objectives and revenue targets.

• Own and execute the regional marketing strategy, ensuring alignment across the entire customer lifecycle, including awareness, demand generation, pipeline acceleration, customer marketing, advocacy and retention.

• Plan and deliver integrated marketing programs that drive brand awareness, demand generation, pipeline growth and customer engagement.

• Lead regional field marketing initiatives, including executive engagement, flagship events, customer programs, ecosystem and partner marketing, PR, content and strategic communications.

• Partner closely with leadership, GTM team, Central Marketing teams to execute regional go-to-market initiatives and support revenue growth.

• Localise global messaging, campaigns and product positioning to resonate with regional enterprise audiences.

• Develop and execute account-based marketing (ABM) programs targeting priority enterprise accounts.

• Build relationships with customers, partners, analysts, media and industry influencers to strengthen Wonderful’s market presence.

• Manage regional marketing budgets, agency relationships and external vendors where required.

• Measure, analyse and report on marketing performance, using data and insights to optimise campaigns and maximise ROI.

• Provide regular market intelligence, customer insights and competitive feedback to help shape regional and Central Marketing strategy.

Qualifications

• 8+ years’ experience in B2B enterprise marketing, with a strong background in field marketing and integrated demand generation.

• Proven experience partnering closely with senior business leaders and commercial teams to deliver measurable business outcomes.

• Hands‑on experience across field marketing, executive events, account-based marketing (ABM), partner marketing, integrated campaigns, PR, content marketing and communications.

• Strong understanding of enterprise go-to-market (GTM) strategies and the full customer lifecycle.

• Experience translating product messaging into compelling regional campaigns and marketing assets.

• Experience working within enterprise AI, SaaS, cloud, cybersecurity or enterprise software organisations is highly desirable.

• Strong analytical skills with experience measuring marketing performance and optimising programs based on data.

• Excellent stakeholder management and communication skills, with the ability to influence across regional and global teams.

• Comfortable operating in a fast‑paced, high‑growth environment with the ability to manage multiple priorities.

• Professional proficiency in written and spoken English.

Profile

• Highly self‑driven with a strong sense of ownership and accountability.

• Strategic thinker who enjoys being hands‑on and delivering results.

• Trusted business partner with strong commercial acumen and the ability to influence senior stakeholders.

• Entrepreneurial mindset with the ability to build and scale programs from the ground up.

• Excellent communicator with strong business judgement and customer focus.

• Collaborative team player who thrives working across functions, regions and cultures.

• Passionate about technology and excited by the opportunity to help shape the future of enterprise AI.

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