Global Digital Marketing Operations Lead

Allianz Partners; Madrid; Híbrido; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Allianz Partners seeks a Digital Marketing Steering Manager, Global, to coordinate cross-functional teams across regions and ensure alignment with the Global Operating Model. You will support the Global Head of Digital Marketing and Regional Managers in delivering governance, campaign readiness, and asset coordination.

The role emphasizes operational excellence, analytics, and collaboration across markets, agencies, and internal stakeholders to enable strategic execution while maintaining

Formación

• 4-7 years of experience in digital marketing, marketing operations, or agency coordination roles.
• Experience working with external digital agencies in a governance, coordination, or operations capacity.
• Hands-on experience with website CMS, content publishing, and digital campaign coordination.
• Familiarity with digital marketing channels (paid search, social, programmatic, SEO, email) and campaign lifecycle.
• Strong understanding of performance KPIs (CPA, ROAS, conversion metrics) and reporting frameworks.

Responsabilidades

• Agency Operations & GOM Compliance Support: Support Regional Digital Marketing Managers in monitoring agency adherence to the Global Operating Model across all markets
• Consolidate monthly and quarterly agency performance KPIs across regions into global reporting dashboards
• Coordinate agency deliverable timelines — ensuring performance briefs, digital plans, and optimizations are submitted on schedule and to global standards
• Support RFP processes by coordinating documentation, evaluation criteria, timelines, and stakeholder inputs across regions
• Assist in onboarding new agencies — preparing GOM orientation materials, access requirements, reporting templates, and compliance checklists
• Maintain and update GOM documentation, playbooks, and compliance checklists as the model evolves
• Flag agency performance risks, adherence gaps, or cross-market inconsistencies to Regional Managers for escalation
• Budget & Performance Reporting Support: Track digital budget allocation among agencies and channels across markets
• Compile performance data to help identify underperforming channels and inform reallocation recommendations
• Assist in preparing quarterly deep-dive performance materials and strategic recommendations for regional and global stakeholders
• Audit media buy efficiency data and consolidate cross-market learnings for Regional Manager review
• Ensure data accuracy and consistency across all agency-submitted reports
• Creative, Content & Campaign Coordination: Coordinate localization of global creative assets to meet regional linguistic, regulatory, and cultural requirements across markets
• Manage creative review cycles — routing assets through approval workflows
• Execute website copy uploads across all markets, ensuring accuracy, compliance, and consistency with global standards
• Build and maintain landing pages to support campaign initiatives and testing roadmaps globally
• Coordinate email newsletter content (monthly/quarterly), including asset preparation and copy integration across regions
• Support campaign readiness by coordinating asset delivery between agencies, Regional Managers, and internal teams
• AI Readiness: Work effectively in an environment shaped by AI, machine learning, data, analytics and cloud-based tools, using insights responsibly with our standards of data governance, security and ethical use.
• Tracking & Marketing Operations: Collaborate with analytics and media teams to ensure tracking frameworks are properly implemented and consistent across all markets
• Support troubleshooting of tracking issues (e.g., conversions, tagging, campaign performance discrepancies)
• Assist in aligning campaign tracking requirements with global standards and tools (e.g., GTM, platform pixels)
• Monitor adherence to global reporting standards across agency submissions
• Cross-Regional Coordination & Stakeholder Alignment: Act as a key liaison between the Global Head of Digital Marketing, Regional Managers, and local market stakeholders
• Coordinate timelines, deliverables, and communications across multiple regions and time zones
• Support Regional Managers in adapting global strategy to local market needs — coordinating cultural nuances, regulatory requirements, country-specific disclosures, and localization variants with agencies
• Track competitor and market activity inputs from Regional Managers and consolidate for global visibility
• Manage meeting coordination, agenda preparation, and follow-up actions for global team cadences
• Document best practices, cross-market learnings, and agency benchmarking insights

Conocimientos

Digital marketing experience

Agency governance

CMS and content publishing

Digital channels knowledge

KPIs and reporting

Project management across regions

Data analysis and budgeting

Attention to detail and compliance

Multiregional collaboration

Communication across stakeholders

Insurance/financial services backdrop

Descripción del empleo

Allianz Partners seeks a Digital Marketing Steering Manager, Global, to coordinate cross-functional teams across regions and ensure alignment with the Global Operating Model. You will support the Global Head of Digital Marketing and Regional Managers in delivering governance, campaign readiness, and asset coordination.

The role emphasizes operational excellence, analytics, and collaboration across markets, agencies, and internal stakeholders to enable strategic execution while maintaining