Regional Associate Marketing Manager – Trading Cards

Mattel EMEA; Barcelona; Hybrid; EUR 54,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Meal allowance

Gym discount

Health insurance

Life & disability insurance

Flexible benefits

Job summary

Mattel España S.A. in Barcelona, Spain, is seeking an experienced Commercial Planning & Activation professional to drive revenue and margin for Trading Cards and Collectibles across markets.

You will translate regional direction into local plans, support pricing, assortment, and promotions, and partner with Sales and cross-functional teams. The role requires strong analytical skills, 5+ years in commercial strategy, brand management or trade marketing, and fluency in English, with additional

Qualifications

• 5+ years of relevant experience in commercial strategy, brand management, trade marketing, sales strategy, or a related area is preferred.
• Previous experience managing a Trading Cards and/or Collectibles portfolio would be highly advantageous.
• Strong commercial and business ownership mindset, with the ability to take accountability and drive results.

Responsibilities

• Support development and execution of AOP and A&P plans by market, aligned to global and regional targets.
• Translate regional direction into market-level commercial plans and priorities.
• Support product selection by market and channel, including coordination of exclusives.
• Identify risks and opportunities and implement actions to support business performance across geographies.
• Manage relationship with external partners to ensure best-in-class marketing and commercial execution.

Skills

Commercial strategy

Brand management

Trade marketing

Sales strategy

Market analysis

Education

Bachelor’s degree in Business/Marketing or related field

Job description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team

Marketing Activation in EMEA is responsible for bringing our brands and strategies to life across the region, translating global to regional marketing priorities into impactful, locally relevant consumer and customer experiences. The function drives excellence in execution across key touchpoints, partnering closely with markets, commercial teams and cross-functional partners to deliver integrated activation plans that build brand relevance, engage consumers and support business growth.

The Opportunity

The purpose of this position is to support commercial planning and execution for Trading Cards portfolio, delivering against revenue and margin targets within established strategic guardrails. The role translates global and regional direction into local plans and supports in-market performance through pricing, promotion, and activation, in close partnership with Sales and cross-functional teams.

What Your Impact Will Be

Commercial Planning & Ownership

• Support development and execution of AOP and A&P plans by market, aligned to global and regional targets.
• Translate regional direction into market-level commercial plans and priorities.
• Support product selection by market and channel, including coordination of exclusives.
• Identify risks and opportunities and implement actions to support business performance across geographies.
• Manage relationship with external partners to ensure best-in-class marketing and commercial execution.

Pricing, Assortment & Promotion

• Support pricing and assortment decisions in line with global price architecture and defined frameworks.
• Analyse pricing and promotional performance and recommend optimisations.
• Support execution of promotional plans to drive revenue and margin outcomes.

Market Execution & Activation

• Support the execution of marketing plans by market in collaboration with media and PR teams (toy & franchise).
• Partner with Execution and Sales teams to ensure effective delivery in market.
• Support localisation and delivery of regional campaigns and product launches.
• Drive consistent execution across channels and touchpoints.

Sales Partnership & Performance Tracking

• Partner with Sales and Supply Chain teams to support demand planning and forecast alignment.
• Support engagement with key cross-country retailers as required.
• Monitor sell-through, inventory, and overall market performance.
• Analyse performance data and elevate insights (competition, retail, consumer trends).
• Provide input to Global Brand Teams on brand strategy, product development, and marketing plans.

What We’re Looking For

• 5+ years of relevant experience in commercial strategy, brand management, trade marketing, sales strategy, or a related area is preferred.
• Previous experience managing a Trading Cards and/or Collectibles portfolio would be highly advantageous.
• Strong commercial and business ownership mindset, with the ability to take accountability and drive results.
• Strong analytical capabilities, with a data-driven approach to decision-making.
• Ability to operate effectively within defined strategic frameworks and translate strategy into action.
• Strong cross-functional collaboration and stakeholder management skills.
• Proven ability to track performance, identify opportunities or challenges, and develop effective solutions.
• Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.
• Excellent communication skills with the ability to work effectively across teams and markets.
• Fluency in English is required. Spanish, French, German, and/or Italian language skills would be an advantage.

What We Offer

• Gross annual salary range of EUR 54,400 - EUR 64,600
• Bonus scheme Participation in Mattel Incentive Plan (MIP) with the target of10%of base salary, payout is determined by company and individual performance results
• Paid time off 25 vacation days per year
• Hybrid working set-up
• Meal allowance
• Gym discount
• Employee assistance program Access to Wonest, Modern Health, Headspace, and Maven
• Health insurance
• Life & disability insurance
• Flexible benefits (kindergarten, private pension fund)
• Toy discount
• Christmas gift
• Seniority gift
• Family benefits program 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave

Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel España SA’s total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history.

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.