Marketing Planning and Performance Manager

Lego Group; Madrid; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Job summary

LEGO Group in Madrid is seeking a Marketing Planning & Performance Manager for Iberia to lead insight-driven marketing planning, budget management and effectiveness. You will translate global and Western Europe priorities into locally grounded plans, working with Marketing and Finance to connect insights with investment decisions.

You’ll join the marketing leadership team, report to the Head of Marketing, and help embed marketing effectiveness across Spain and Portugal with strong data

Qualifications

• Coordinating planning cycles, tracking spend and forecasts, supporting month-end and year-end processes.
• Ability to check data accuracy, identify trends and translate findings into actionable recommendations.
• Advanced Excel, strong PowerPoint and confidence with reporting and planning systems.
• Influence stakeholders across Marketing, Finance and regional teams to align priorities.

Responsibilities

• Coordinate Iberia's annual marketing plan aligned with Western Europe priorities.
• Optimise marketing budgets throughout the year and allocate investments by priority and performance.
• Translate performance data into practical investment decisions and clear stakeholder narratives.
• Improve planning tools and data quality while building shared ownership of performance.

Skills

Planning cycles

Budget tracking

Data analysis

Stakeholder collaboration

Advanced Excel

Tools

Excel

PowerPoint

Job description

Job Description

Just imagine shaping how the LEGO® brand builds demand across Spain and Portugal. Then make it real.

About the role

As our Marketing Planning & Performance Manager for Iberia, you’ll lead insight-driven marketing planning, budget management and marketing effectiveness. You’ll translate global and Western Europe priorities into commercially grounded local plans. Working closely with Marketing and Finance, you’ll connect consumer, shopper and market insights with investment decisions, monitor performance and recommend action when results move off track. The position will belong to the marketing leadership team reporting directly to the Head of Marketing.

Required Qualifications

• Proven experience in coordinating planning cycles, tracking spend and forecasts, investigating variances and supporting month-end and year-end financial processes.
• Strong ease working with figures and complex datasets; ability to check data accuracy, identify trends and variances, interpret marketing, consumer, shopper and commercial data, evaluate effectiveness and translate findings into actionable recommendations.
• Advanced Excel, strong PowerPoint and confidence working with reporting and planning systems to produce accurate analysis and clear decision-ready presentations.
• Stakeholder influence and collaboration: build strong relationships across Marketing, Finance and regional teams
• Being able to connect analysis to business priorities, communicate a clear storyline and present practical recommendations to senior stakeholders.
• Prioritisation, ownership and adaptability: focus on the highest-impact priorities - make trade-offs, anticipate risks, maintain attention to detail and deliver reliably under pressure
• Professional fluency in English and Spanish

Preferred Qualifications

• Applied marketing mix modelling, campaign evaluation, or consumer and shopper research to guide media and marketing investment decisions.
• Coordinated integrated marketing plans across multiple markets, aligning local priorities with regional direction.

What you'll build

• Coordinating the marketing contribution to Iberia’s annual strategy, bringing together insights and priorities to shape a coherent plan aligned with business objectives and Western Europe direction.
• Optimising marketing budgets throughout the year, allocating and reallocating investment in line with strategic priorities and business performance to focus resources where they can have the greatest impact.
• Balancing brand-building priorities, commercial objectives and budget constraints, including recommendations to address gaps to target.
• Translating complex performance data and marketing effectiveness findings into practical investment choices and clear stakeholder narratives.
• Improving planning tools, data quality and ways of working while building shared ownership of performance and continuous learning.

If you’ve owned a marketing budget or planning cycle and used performance data to change an investment decision, you’ll feel at home here. What matters most is making complex findings clear, practical and useful.

Life on the team

You’ll join the Iberia Marketing team, which creates demand through locally relevant programmes grounded in consumer, shopper and commercial understanding. You’ll collaborate across Brand Marketing, Digital Media, Brand Relations, Trade Marketing and Finance. You’ll take ownership, manage competing priorities and communicate clear storylines, while constructively challenging requests when focus is needed.

What success looks like

You’ll create transparent budgets, reliable planning routines and timely performance reviews that lead to action. As the team strengthens integrated planning across Spain and Portugal, you’ll help embed marketing effectiveness and consumer insights into investment discussions. You’ll work closely with the Head of Marketing, the Marketing Leadership Team, Finance, Western Europe peers, insight specialists, the Marketing Effectiveness team and external agencies.

#li-ph

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.