Public Relations Coordinator

Vinarchy; San Vicente de la Sonsierra; Presencial; EUR 15.000 - 27.000; A tiempo parcial

Ventajas ofrecidas por este puesto de trabajo

Health Insurance

Employee discounts

Online learning library

Go Beyond Day

Employee Assistance Program

Descripción de la vacante

Vinarchy, established in 2025, is a global wine company crafting wines across regions and promoting Vinarchy brands worldwide.

The Public Relations Coordinator will support guided tours, tastings and visitor experiences at our winerys while driving retail sales and promoting brand visibility. This 60% FTE role requires weekend work and collaboration with the manager on continuous improvement initiatives.

Formación

• Minimum 1 year in a similar role.
• Qualification in Tourism, Public Relations, Journalism, Oenology, Marketing or related discipline.
• Knowledge of wine and winemaking processes (oenology).
• At least 1 year of experience in hospitality, tourism, retail or customer service.
• English language proficiency at C1 level.
• Excellent written and verbal communication skills.
• Strong commercial awareness with ability to identify sales opportunities.
• Proficiency in Excel, PowerPoint and Power BI; design software advantageous.
• French language proficiency at C1 level desirable.
• Previous experience in customer-facing roles.

Responsabilidades

• Organise, coordinate and deliver guided tours, visitor experiences and tastings at the winery.
• Provide excellent customer service across winery retail sales and services.
• Manage stock control and ensure timely replenishment of products and merchandise.
• Coordinate bookings, schedules and visitor experiences for optimal resource use.
• Prepare quotations and proposals for customers and clients.
• Maintain accurate records and reliable reports in management systems.
• Develop knowledge of management systems and MS Office; social media proficiency.
• Demonstrate strong written and verbal communication with customers and stakeholders.
• Create and update information on products, pricing and experiences across systems and publications.
• Support partnerships, sponsorships and promotional activities to grow the business.
• Monitor market trends in wine, tourism and hospitality sectors.
• Carry out administrative duties including reporting, data analysis and business performance information.

Conocimientos

English (C1)

Written & verbal communication

Commercial awareness

Customer-facing experience

Hospitality/retail experience

Sales opportunity identification

Microsoft Excel

PowerPoint

Power BI

Design software (adv)

French (C1)

Educación

Bachelor's degree in Tourism/Public Relations/Journalism/Marketing/Oenology

Herramientas

Microsoft Excel

PowerPoint

Power BI

Design software

Social media platforms

Descripción del empleo

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.

Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

About the role

We are seeking a Public Relations Coordinator responsible for supporting and delivering guided tours, tastings, events, and other visitor experiences held at our wineries. The role contributes to promoting the winery and its brands, while helping to drive sales through the winery shops and maximise commercial performance in line with business objectives.

This person will also promote and support all Vinarchy activities related to Continuous Improvement and Operational Excellence (XO). Working closely with their manager, they will be responsible for complying with and supporting the implementation of the Company's continuous improvement policies, processes and initiatives.

Please note that this role is contracted at 60% FTE (equivalent to three days per week), and regular weekend working will be required.

Key Responsibilities Include:

• Organise, coordinate and deliver guided tours, visitor experiences, events and wine tastings at the winery.
• Provide excellent customer service across winery retail sales, wine bar services and outdoor terrace areas.
• Manage stock control and ensure the timely replenishment of products, promotional materials and merchandise within the store.
• Coordinate bookings, schedules, visitor experiences and services, ensuring resources are managed efficiently and commercial opportunities are maximised.
• Prepare quotations and proposals for customers and clients.
• Maintain accurate and systematic records within management systems, ensuring data is recorded consistently and reports are reliable.
• Develop and maintain a strong working knowledge of the management systems used in the role, as well as proficiency in Microsoft Office applications and social media platforms.
• Demonstrate strong written and verbal communication skills when interacting with customers, colleagues and external stakeholders.
• Create, edit and update information relating to products, pricing, visitor experiences and promotional materials across company systems, sales platforms and digital or printed publications.
• Support the identification of opportunities for partnerships, sponsorships, promotional activities and other initiatives that contribute to business growth.
• Participate in the monitoring and analysis of market trends within the wine, tourism and hospitality sectors, including benchmarking activities.
• Carry out administrative duties associated with the function, including reporting, data analysis and the preparation of business performance information.

What You’ll Bring:

• Experience: 1 year minimum in similar or related role.
• Qualification in Tourism, Public Relations, Journalism, Oenology, Marketing, or a related discipline.
• Knowledge of wine and winemaking processes (oenology).
• At least one year's experience within a relevant industry, such as hospitality, tourism, retail or customer service.
• English language proficiency at C1 level.
• Excellent written and verbal communication skills.
• Strong commercial awareness, with the ability to identify sales opportunities and contribute to business objectives.
• Proficiency in Microsoft Excel, PowerPoint and Power BI; experience with design software would be advantageous.
• French language proficiency at C1 level is desirable.
• Previous experience in customer-facing roles, particularly within the hospitality, tourism or service sectors.

Why Join Us?

Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.

We offer a competitive rewards package and the opportunity to work with a world-class team.

You will also have access to:

• Go Beyond Day - make a difference in your local community
• Access to an extensive online learning library
• Employee Assistance Program & Various exclusive employee discounts
• Health Insurance

Want to know more about us? Check out this short video!

Introducing Vinarchy - YouTube

At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. xkdbapo Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.