PPC Manager, HVAC (Remote, Santa Cruz de la Sierra)

Blacksmith Agency; Asturias; Remote; EUR 63,000 - 90,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager for HVAC to own paid media for HVAC clients across multi-location operations, handling targeting, budgets, roadmaps, and client storytelling.

You will lead Google Ads, Meta, and other platforms, ensure reliable tracking, and drive ROAS through strategic testing and ongoing account growth while collaborating with US-based clients on live calls.

Qualifications

• 3+ years hands-on Google Ads and Meta campaign management.
• Proven ROAS/CPA improvement and pipeline impact.
• Experience managing multiple clients in an agency.
• Fluent English with US clients on live calls.
• HVAC or multi-location business experience is a plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Allocate budgets, bid strategies, targeting, and testing.
• Ensure accurate conversion tracking using GA4, Tag Manager, and pixels.
• Develop 90-day and quarterly roadmaps and present narratives.
• Grow accounts through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

ROAS/CPA

Agency experience

English on calls

HVAC multi-location

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, HVAC you own paid media for a book of HVAC clients (multi-location HVAC and home service groups): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for HVAC or similar multi-location businesses is a strong plus.