SEO Manager, HVAC (Remote, Santa Cruz de la Sierra)

Blacksmith Agency; Asturias; Remote; EUR 54,000 - 81,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Manager (HVAC focus) to own search strategy for a book of HVAC clients. You will shape the technical roadmap, content priorities, and ranking narrative, acting as the strategic voice in client conversations.

You will lead technical SEO, content coordination with writers, and optimization for AI-assisted search alongside classic results. Experience with multi-location HVAC is a strong plus.

Qualifications

• 3+ years hands-on in SEO, including audits and fixes.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema, site architecture.
• Develop keyword strategy, on-page optimization, and content priorities with writers.
• Improve visibility in AI search and traditional organic results.
• Manage links, local search and multi-location SEO as needed.
• Provide quarterly roadmaps and reporting in GA4 and Search Console.

Skills

SEO experience

Agency experience

English communication

Tools

Search Console

GA4

Screaming Frog

Ahrefs or Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.