People Branding & Communications Activation Coordinator

Radisson Hotel Group; Madrid; On-site; EUR 40,000 - 60,000; Full time

Job summary

Radisson Hotel Group in Madrid is seeking a People Branding & Communications Activation Coordinator to lead clear, engaging internal and external messaging and connect employees with key initiatives.

You will activate campaigns, support events, and use data to improve impact across channels, collaborating with HR, TA, BI, Marketing and leadership.

Minimum 3+ years in communications or employer branding and a degree in HR or Communications; native English speaker required.

Qualifications

• 3+ years of experience in communications, marketing, employer branding or related field.
• Degree in HR or Communications.
• Native English speaker.

Responsibilities

• Channel management and activation of messages for internal and external audiences.
• Content coordination with Social Media and Talent Acquisition teams.
• Develop a CRM strategy to guide engagement and campaign follow-ups.
• Lead analytics, monthly reports, and BI dashboards for newsletters and campaigns.
• Plan and support major internal events and live streams.

Skills

Storytelling

Campaign management

Stakeholder management

Analytical skills

Cross-functional collaboration

Interpersonal skills

Education

Degree in HR or Communications

Tools

Power BI

Job description

Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,460 hotels in operation and under development in 95+ countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.

As People Branding & Communications Activation Coordinator you will drive clear, consistent, and engaging communication across internal & external channels to connect employees with key initiatives, culture, and business goals. You’ll activate campaigns, support events, and use data to improve communication impact—helping shape a more connected and informed workplace. This role sits at the intersection of culture, communication & talent attraction.

Roles/Responsibilities

Channel ManagementManage & activate the messages to support ongoing campaigns and key organizational initiatives for both internal and external audiences.Internal: Ensure effective deployment of email communications across internal platforms such as Hotelkit, Radisson Connects, and SharePoint.External: Leverage job boards, the careers page, the ATS, and explore additional future-facing channels to enhance employer branding and outreach.Identify and utilize the most effective communication to maximize message visibility, engagement, and reach. Content Coordination & Stakeholder Management Collaborate with Social Media teams to align on the organic content calendar and support paid campaigns related to Talent Acquisition (TA).Develop a CRM strategy to guide engagement efforts and campaign follow-ups.Coordinate internal activation plans by working cross-functionally with departments to map out annual events and deliver activation toolkits to hotels.Engage with functional teams and leadership to ensure alignment and support for campaign objectives. Analytics & InsightsCreate and maintain monthly analytics reports to monitor and evaluate communication performance across channels.Partner with Business Intelligence (BI) teams to develop Power BI dashboards that track internal newsletter engagement and campaign impact.Analyze live stream and event data to discover growth opportunities and deliver actionable insights to stakeholders.Lead post-event performance reviews to assess impact and inform strategies for expanding audience reach in future activations. Events Planning & Coordination Lead communication planning for major internal events and recurring live streams, including Diversity Week, Net Zero, Career Fest, and the Every Moment Matters Awards.Provide end-to-end support for leadership participation, including scheduling technical run-throughs, refining speaking points, and assisting with presentation (PPT) development. Position P&C as a value driverIdentify and apply for relevant HR awards and recognition opportunities that align with RHG’s beliefs and strategic goals.Develop key messages, post captions, and content ideas to support HR leaders’ presence and engagement on social media platforms.Optimize P&CStay ahead of industry trends to ensure communications are timely, relevant, and forward-thinking.Identify opportunities for excellence by evaluating current practices and exploring innovative approaches.Monitor Talent Acquisition (TA) communication strategies within the organization to ensure alignment and share best practices.Continuously provide the content team with fresh ideas and insights to enhance messaging and storytelling.

Competencies & Skills Requirements

Able to develop engaging, fresh approaches to internal and employer brand storytelling.

Skilled at managing multiple campaigns, deadlines, and stakeholders simultaneously.

Passion for people, culture, and making a difference in how companies attract and grow their talent.

Analytical skillset that is capable of interpreting communication performance data and transforming insights into actionable improvements.

Strong interpersonal skills with the ability to work cross-functionally with HR, TA, BI, Marketing, and Leadership teams.

Minimum education

National academic qualifications / Degree in HR or Communications

Minimum experience

3+ years of relevant experience in communications, Marketing, employer branding, project manager or a related field

Language skills

Native English Speaker

The description of functions is merely indicative and not exhaustive. Accordingly, the employee shall perform any other duties inherent to the labour position and their professional group, in accordance with the company's directives.

Skills

Strong interpersonal skills

Native English Speaker

Channel Management

Analytics & Insights