Out of Home Channel Sales Development Manager

Bel; Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Bel, based in Madrid, seeks an OOH Channel Sales Development Manager to accelerate growth by shaping channel strategies, expanding distribution and leading customer-focused initiatives. The role connects Marketing, Innovation and Global OOH teams to drive sustainable performance.

You will tailor activation plans, work with chefs and operators, and translate insights into actionable growth opportunities across Horeca, Foodservice and related OOH environments.

Formación

• 4-8 years in FMCG, Foodservice, Out-of-Home or related commercial environments.
• Experience with value-added food brands and categories driving growth.
• Exposure to wholesalers, distributors, Foodservice operators or OOH customers.
• Proven ability to develop commercial initiatives that drive profits.

Responsabilidades

• Develop and implement the OOH channel growth strategy aligned with company objectives.
• Identify growth opportunities by analyzing market dynamics, customer needs and channel trends.
• Lead activation programs, category growth initiatives and portfolio adaptation for local markets.
• Build relationships with distributors, operators and key decision makers.

Conocimientos

FMCG experience

OOH/ Foodservice

Excel

PowerPoint

Analytical skills

Cross-functional

English fluency

Herramientas

Excel

PowerPoint

Descripción del empleo

Position Overview / Job Scope

The OOH Channel Sales Development Manager will be responsible for accelerating growth within the Out-of-Home (OOH) channel by developing winning channel strategies, expanding distribution, identifying new business opportunities and leading customer-focused initiatives that drive sustainable and profitable growth.

The role combines strategic thinking, commercial acumen and activation excellence, acting as a key link between Marketing, Innovation and Global OOH teams.

Mission, Ambition & Responsibilities

• OOH Channel Strategy & Business Development
• Develop and implement the OOH channel growth strategy in line with company objectives.
• Analyze market dynamics, customer needs, channel trends and consumption occasions to identify growth opportunities.
• Define priority customer segments, subchannels and platforms for accelerated growth.
• Support the development of winning route-to-market strategies across Horeca, Foodservice, Wholesalers, QSR, Cafés and other OOH environments.
• Identify and recruit new business opportunities, customers and operators to expand channel penetration.
• Build strong relationships with key decision-makers, distributors and strategic channel partners.
• Portfolio Strategy & Innovation
• Adapt the global OOH portfolio to local market needs and operator requirements.
• Identify opportunities to expand category presence through innovation, new applications and new consumption occasions.
• Lead the local deployment of new product launches, portfolio updates and range optimization initiatives.
• Collaborate with Global Teams to identify future product and category development opportunities.
• Bring customer and market insights to support innovation pipelines and business planning.
• Customer Development & Activation
• Segment customers and operators to develop tailored growth and activation plans.
• Create compelling commercial stories, category arguments and opportunity assessments to support customer engagement.
• Lead category growth initiatives with customers, distributors and wholesalers.
• Develop customer-specific activation tools, menu concepts, recipe applications, visibility materials and commercial toolkits.
• Work closely with chefs, culinary partners and field teams to validate product applications and unlock incremental consumption opportunities.
• Support the sales organization with differentiated value propositions that strengthen customer relationships and accelerate growth.
• Trade Marketing & Execution Excellence
• Design activation programs that drive visibility, trial and product rotation across OOH channels.
• Ensure consistent execution of brand and category strategies across all customer touchpoints.
• Monitor activation effectiveness and recommend improvements based on results and customer feedback.
• Share best practices and successful initiatives across local and global OOH teams.

ORGANIZATION & STAKEHOLDERS

• Partner closely with Sales strategy, Marketing, Supply Chain and Finance teams to ensure successful execution of channel strategies.
• Act as the key point of contact between local and global OOH teams regarding portfolio, innovation and channel development initiatives.
• Collaborate with external partners including distributors, wholesalers, agencies, chefs and operators.
• Report directly to the Sales Strategy & Planning Director.

LEADERSHIP & COMMERCIAL COMPETENCIES

• Strong commercial mindset combined with strategic thinking.
• Ability to identify growth opportunities and translate insights into actionable plans.
• Good understanding of route-to-market models, distributor management and customer economics.
• Strong capability to influence stakeholders without direct authority.
• Experience building business cases, activation plans and growth strategies.
• Ability to manage multiple projects and priorities in a dynamic environment.
• Strong communication, presentation and storytelling skills.
• Solid analytical capabilities and understanding of commercial KPIs and P&L drivers.
• Entrepreneurial mindset with a passion for growth and innovation.

Skills & Experience Requirements

• 4-8 years of experience in FMCG, Foodservice, Out-of-Home (OOH) or related commercial environments.
• Experience working with value-added food brands and categories where quality, innovation and brand equity are key growth drivers.
• Exposure to wholesalers, distributors, Foodservice operators, hospitality or OOH customers.
• Proven ability to develop commercial initiatives that generate profitable growth.
• Experience in channel accounting sales and/or business development.
• Strong analytical skills and ability to translate data into actionable recommendations.
• Comfortable working cross-functionally in an international environment.
• High proficiency in Microsoft Excel and PowerPoint.
• Fluent English, both written and spoken.

PERSONAL ATTRIBUTES

• Entrepreneurial and results-oriented.
• Curious and externally focused.
• Strong relationship builder and influencer.
• Proactive with a hands-on attitude.
• Agile and adaptable in changing environments.
• Creative problem solver with strong execution skills.
• Passionate about food, brands and customer development.

LOCATION

Madrid, Spain

Regular travel within Spain and occasional international travel.