OOH Channel Growth Manager

Bel Group

Madrid

On-site

EUR 60,000 - 90,000

Full time

14 days+

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Job summary

Bel Group in Madrid is seeking an Out of Home Channel Sales Development Manager to accelerate growth in the OOH channel by crafting winning strategies, expanding distribution, and seizing new business opportunities.

You will bridge Marketing, Innovation and Global OOH teams, lead activation programs for Horeca, Foodservice and wholesale channels, and drive profitable growth through customer-centric initiatives and strong analytics.

Qualifications

4-8 years of experience in FMCG, Foodservice, Out-of-Home (OOH) or related commercial environments.
Experience with value-added food brands and categories where quality, innovation and brand equity are key growth drivers.
Exposure to wholesalers, distributors, Foodservice operators, hospitality or OOH customers.
Proven ability to develop commercial initiatives that generate profitable growth.
Experience in channel accounting sales and/or business development.
Strong analytical skills and ability to translate data into actionable recommendations.
Comfortable working cross-functionally in an international environment.
High proficiency in Microsoft Excel and PowerPoint.
Fluent English, both written and spoken.

Responsibilities

Develop and implement the OOH channel growth strategy in line with company objectives.
Analyze market dynamics, customer needs, channel trends and consumption occasions to identify growth opportunities.
Define priority customer segments, subchannels and platforms for accelerated growth.
Support the development of winning route-to-market strategies across Horeca, Foodservice, Wholesalers, QSR, Cafés and other OOH environments.
Identify and recruit new business opportunities, customers and operators to expand channel penetration.
Build strong relationships with key decision-makers, distributors and strategic channel partners.
Adapt the global OOH portfolio to local market needs and operator requirements.
Collaborate with Global Teams to identify future product and category development opportunities.
Lead category growth initiatives with customers, distributors and wholesalers.
Develop customer-specific activation tools, menu concepts, recipe applications, visibility materials and commercial toolkits.
Work closely with chefs, culinary partners and field teams to validate product applications and unlock incremental consumption opportunities.
Support the sales organization with differentiated value propositions that strengthen customer relationships and accelerate growth.
Design activation programs that drive visibility, trial and product rotation across OOH channels.
Monitor activation effectiveness and recommend improvements based on results and customer feedback.