OTC Category Marketing Manager - Growth & Insights

Perrigouk; Sant Cugat del Vallès; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid working

Career development opportunities

Descripción de la vacante

Perrigo in Spain is seeking a Category Marketing Manager OTC to shape the future of our organization. You will be the voice of the consumer, turning insights into strategic campaigns while driving category and country P&L.

Reporting to the Category & Market Lead, you will develop and execute the marketing strategy for your category, requiring strong knowledge of local market dynamics, consumer behavior, and the competitive landscape to identify opportunities and deliver sustainable growth.

Formación

• Minimum 5+ years of progressive experience in CPG or Consumer Health.
• Proven experience managing analytically demanding initiatives.
• Demonstrated success leading cross-functional teams.

Responsabilidades

• Deliver Business Goals & Implement the Category Marketing Strategy.
• Contribute to annual, quarterly, and monthly business planning cycles.
• Support the delivery of category performance targets and strategic priorities.
• Own the category pipeline and activation priorities, ensuring strong rollout of central initiatives.
• Lead the development of marketing activation plans with clear business KPIs, in partnership with CS&I, Market Leads, and the local media agency.
• Lead Analytics & the Local Category Success Model.
• Collaborate with Category Leads, CS&I, Regulatory, and Central Teams to ensure alignment behind local marketing activities.
• Lead campaign performance tracking, analyze results, and optimize plans for continuous improvement.

Descripción del empleo

Perrigo in Spain is seeking a Category Marketing Manager OTC to shape the future of our organization. You will be the voice of the consumer, turning insights into strategic campaigns while driving category and country P&L.

Reporting to the Category & Market Lead, you will develop and execute the marketing strategy for your category, requiring strong knowledge of local market dynamics, consumer behavior, and the competitive landscape to identify opportunities and deliver sustainable growth.