Category Manager Compeed Iberia

Perrigouk; Sant Cugat del Vallès; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid working

Career development opportunities

Descripción de la vacante

Perrigo in Spain is seeking a Category Marketing Manager OTC to shape the future of our organization. You will be the voice of the consumer, turning insights into strategic campaigns while driving category and country P&L.

Reporting to the Category & Market Lead, you will develop and execute the marketing strategy for your category, requiring strong knowledge of local market dynamics, consumer behavior, and the competitive landscape to identify opportunities and deliver sustainable growth.

Formación

• Minimum 5+ years of progressive experience in CPG or Consumer Health.
• Proven experience managing analytically demanding initiatives.
• Demonstrated success leading cross-functional teams.

Responsabilidades

• Deliver Business Goals & Implement the Category Marketing Strategy.
• Contribute to annual, quarterly, and monthly business planning cycles.
• Support the delivery of category performance targets and strategic priorities.
• Own the category pipeline and activation priorities, ensuring strong rollout of central initiatives.
• Lead the development of marketing activation plans with clear business KPIs, in partnership with CS&I, Market Leads, and the local media agency.
• Lead Analytics & the Local Category Success Model.
• Collaborate with Category Leads, CS&I, Regulatory, and Central Teams to ensure alignment behind local marketing activities.
• Lead campaign performance tracking, analyze results, and optimize plans for continuous improvement.

Descripción del empleo

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At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

Description Overview

As a Category Marketing Manager OTC, you will play a pivotal role in shaping the future of our organization. You will act as the voice of the consumer, ensuring that insights translate into impactful strategies while driving both the category and country P&L.

Reporting to the Category & Market Lead, you will lead the development and execution of the marketing strategy for your assigned category. To succeed in this role, you will need a strong understanding of local market dynamics, consumer behavior, and the competitive landscape, enabling you to identify opportunities, anticipate challenges, and deliver sustainable growth.

Scope of the Role

• 1.Deliver Business Goals & Implement the Category Marketing Strategy
• Contribute to annual, quarterly, and monthly business planning cycles.
• Support the delivery of category performance targets and strategic priorities.
• Own the category pipeline and activation priorities, ensuring strong rollout of central initiatives.
• Lead the development of marketing activation plans with clear business KPIs, in partnership with CS&I, Market Leads, and the local media agency.
• 3. Lead Analytics & the Local Category Success Model
• Collaborate with Category Leads, CS&I, Regulatory, and Central Teams to ensure alignment behind local marketing activities.
• Lead campaign performance tracking, analyze results, and optimize plans for continuous improvement.
• Feed local learnings into the central Category Success Model and Connection Planning.
• Drive a strong test-and-learn discipline across touchpoints and categories, supported by robust competitive analysis.
• Contribute to monthly IMEX meetings by presenting category plans and identifying support needed to win in market.
• 4. Lead Category Market Analysis & Performance Tracking
• Monitor market trends, competitor activity, and consumer feedback.
• Lead competitive analysis to inform marketing strategies.
• Use analytics to make data-driven recommendations for future campaigns and activities.
• Collaborate with Central Teams to share performance updates and competitive insights.
• Comfort with new challenges, continuous learning, and adapting to change.

Experience Required

• Minimum 5+ years of progressive experience in CPG or Consumer Health.
• Proven experience managing analytically demanding initiatives.
• Demonstrated success leading cross-functional teams.
• Strong preference for extensive experience in both Marketing and Sales.
• Ability to thrive in a fast-paced, dynamic environment with shifting priorities.
• Experience developing and implementing effective strategies, processes, and controls, including trade fund management and planning processes such as S&OP and Stage Gate.
• Expertise in improving forecast models, segmentation frameworks, sales incentives, pricing strategies, and reporting tools to support channel strategy execution.

Benefits

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Hybrid Working Approach

We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of 'America's Best Employers by State 2024'. Find out more here

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo