On-Trade Sales Specialist

Brown‑Forman Corporation; Barcelona; Presencial; EUR 30.000 - 52.000; Jornada completa

Descripción de la vacante

Brown‑Forman Corporation in Barcelona seeks a dynamic Sales Representative to strengthen our on-premise footprint, focusing on high-end bars, restaurants, and clubs.

You will drive growth through brand education, field visits, and strategic activations, building lasting relationships with elite accounts while ensuring product visibility and stock levels.

Fluency in Spanish and English, along with a proactive, travel‑ready mindset, will help you succeed in this fast-paced luxury beverages market.

Formación

• Proven sales experience in alcoholic beverages or premium consumer goods.
• Strong communication, negotiation, and relationship management skills.
• Extensive network in the on-trade/HORECA channel.
• Able to work autonomously and deliver results.
• Fluent in Spanish and English (written and spoken).
• Valid driver’s license and willingness to travel.

Responsabilidades

• Achieve sales and distribution goals through brand-building activities for On Trade clients.
• Negotiate trade agreements including volume, portfolio, visibility, promotions and activations.
• Regular visits to clients as per the work plan with the Area Manager.
• Build excellent relationships with owners, bartenders, key waiters and buyers.
• Report field work through CRM and company processes.
• Maintain optimal stock levels within customers.
• Collect and report competitor and market information to Area Managers.
• Run brand training programs for core customers.
• Manage POS materials and wholesalers assigned.

Conocimientos

Sales experience

HORECA channel

Communication skills

Negotiation

Spanish & English

Autonomy & results

Brand knowledge

Descripción del empleo

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

For best results, use Google Chrome to view this page.

We’re actively seeking a dedicated and dynamic Sales Representative to strengthen our presence and drive growth for our exceptional portfolio of super premium spirits within the on-premise channel – specifically high-end bars, restaurants, and exclusive clubs.

This role is a hands-on opportunity, focusing purely on operational sales excellence and direct engagement with our most prestigious accounts.

Your mission will be to ensure our super premium brands are not just available, but are celebrated, preferred, and showcased as the pinnacle of quality at every elite establishment you manage.

Meaningful Work From Day One

What you can expect

• Achieve sales and distribution goals through the execution of brand building activities and education tools of assigned On Trade clients:
• Negotiate trade agreements with key consumption points that include (Volume, portfolio, visibility, Promotional, promotion and activation).
• Regular and systematic visits to the client according to the work plan previously agreed with the Manager Area.
• Establish an excellent relationship with the points of sale at all levels (Owner, Bartender, Key Waiters, Buyer).
• Report all field work according to BF processes through the hardware provided and the CRM program.
• Ensure an optimal stock level within your customers.
• Collect and update information on the activities of competitors, consumers, the dynamics of commerce and report to Area Managers.
• Run brand training programs for core customers.
• POS Material Management.
• Management of the wholesalers assigned.

(Hospitality and intermediaries).

What you bring

• Demonstrable experience in sales in the alcoholic beverages, luxury, or consumer goods sector, especially in the HORECA channel or premium accounts.
• Excellent communication, negotiation, and relationship management skills.
• Deep knowledge of the Area market , a network of contacts in the on-trade channel.
• Ability to work autonomously and results-oriented.
• Passion for spirits brands, with a sensitivity for luxury and detail.
• High level of Spanish and English (oral and written).
• Driver’s license and availability to travel.

What makes you unique

• Previous experience with super premium spirits brands or luxury products.
• Training in hospitality, marketing, or related disciplines.
• Knowledge of mixology, cocktail trends, and bar culture.
• Ability to create memorable brand experiences, both at the point of sale and at events.
• Creative and innovative mindset to propose differential activations.

#LI #LO1

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P5

Number of Openings Available:

1