Mobile App Growth Strategist - UA, Data & Measurement

Making Science

Madrid

Hybrid

EUR 45,000 - 75,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

Global Platform Management is seeking a hybrid profile, highly strategic and analytical, to lead the acquisition, retention, and measurement ecosystem for the travel client’s mobile app. This role requires a 360 view of the app environment, from investment planning and media buying to data analysis and the technical configuration of measurement using Adjust as the MMP.

You will design and execute the growth roadmap for UA/retention, lead campaigns on Google Ads and Apple Search Ads, and manage

Qualifications

MMP & Linking Expertise: Advanced hands-on experience in Adjust (dashboards, tracker creation, and deep tracking links).
Technical Integration & Mapping: Map in-app events, configure postbacks, and integrate Adjust with ad networks.
Event Architecture: Strategic setup of in-app event tracking (e.g., Flight Search, Add to Cart, Booking Completed).
Mobile Privacy Frameworks: Understanding iOS/Android privacy constraints (SKAN, ATT, Privacy Sandbox).
Store listings best practices: Knowledge of screenshots/descriptions/keywords for Google Play and Apple App Store.
App acquisition analytics channels: Familiarity with AppTweak, Sensor Tower.

Responsibilities

Design and execute the mobile app growth roadmap (UA, retention, reactivation).
Lead the download campaigns and in-app event strategy on key platforms (Google Ads, ASA, in-app ecosystems).
Lead the MMP measurement architecture with Adjust from ingestion to attribution.
Transform data into actionable business recommendations on budgets, markets, and channels.