Hybrid UA Specialist: Data-Driven Campaign Mastery

Delivery Hero; Barcelona; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Equity plan

Private health insurance

Glovo credit

Discounts

Gym membership

Remote work flexibility

Parental leave

Wellbeing benefits

Job summary

Glovo in Barcelona is seeking a Senior Performance Marketing Manager to drive acquisition, activation and re-engagement across app campaigns and programmatic channels. You will lead cross-functional projects, optimize campaigns from strategy to execution, and collaborate with data scientists, BI and design to push performance.

The role rewards hands-on, data-driven decision making, strong analytics, and the ability to scale high-impact initiatives across regions.

Qualifications

• 3-5+ years in performance marketing with Google App Campaigns and programmatic advertising.
• Proven ability to scale campaigns, optimize acquisition funnels and ROAS.
• Strong understanding of measurement, attribution, incrementality and optimization.
• Analytical mindset with ability to turn data into actionable insights.
• Experience managing large-scale campaigns with cross-stakeholder collaboration.
• Familiar with data-driven marketing tools (DS, Tableau, Excel, Appsflyer).
• Thrives in fast-paced settings; communicates clearly and proactively.

Responsibilities

• Manage 360 campaigns across Google UAC and programmatic channels.
• Lead acquisition, activation, reactivation and re-engagement efforts.
• Collaborate with performance leads, data scientists, BI and design.
• Own performance targets and share best practices to raise team results.
• Drive continuous optimization via A/B testing and analytics.
• Lead projects from strategy through execution across regions.

Skills

Performance marketing

Google App Campaigns

Programmatic advertising

Campaign scaling

Analytics

Cross-team collaboration

A/B testing

Communication

Tools

Google Data Studio

Tableau

Excel

Google Ads Editor

Adjust

Branch

Appsflyer

Job description

Glovo in Barcelona is seeking a Senior Performance Marketing Manager to drive acquisition, activation and re-engagement across app campaigns and programmatic channels. You will lead cross-functional projects, optimize campaigns from strategy to execution, and collaborate with data scientists, BI and design to push performance.

The role rewards hands-on, data-driven decision making, strong analytics, and the ability to scale high-impact initiatives across regions.