Global Media Tracking Data Manager

Jobtailor; Barcelona; Presencial; EUR 90.000 - 120.000; Jornada completa

Descripción de la vacante

Jobtailor is seeking a senior Digital Analytics expert to lead global media tracking initiatives across Paid, Owned and Earned channels. You will define standards, implement robust tracking frameworks, and collaborate with cross-functional teams to ensure data quality.

You will work with GA4, pixels, and data connectors like Supermetrics, aligning data models with BigQuery, and ensuring timely delivery across markets while supporting dashboards and reporting needs.

Formación

• 8+ years of experience in digital analytics, tracking implementation, or media data.
• Strong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.)
• Good understanding of media ecosystems (Meta, TikTok, Google, etc.)
• Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics)
• Experience in global environments with multiple stakeholders

Responsabilidades

• Ensure robust media tracking across all digital platforms.
• Define and implement global media tracking standards across Paid, Owned, and Earned channels.
• Ensure proper setup and maintenance of tracking frameworks (e.g. GA4, pixels, tagging plans).
• Coordinate tracking implementation across websites, media platforms, and analytics tools.
• Validate data collection quality and ensure consistency across markets and platforms.
• Support troubleshooting and issue resolution related to tracking and data collection.
• Translate business tracking and measurement needs into clear technical requirements.
• Work closely with Media teams on business needs.
• Work closely with Tech teams to ensure proper implementation of tracking and data flows.
• Collaborate with Data Product Managers to align tracking data with data models and data products.
• Ensure consistency between tracking setup, data ingestion (e.g. via Supermetrics), and data warehouse structures (BigQuery).
• Monitor and follow up on implementation timelines and deliverables.
• Define and enforce data quality checks and validation processes for media data.
• Ensure consistency of naming conventions, KPIs, and tracking structures across markets.
• Identify gaps or inconsistencies in data collection and drive remediation actions.
• Support the Paid Media Data Manager in ensuring data readiness for reporting and analytics.
• Ensure tracking enables accurate measurement of campaign performance and optimization.
• Contribute to defining measurement frameworks and supporting performance analysis.
• Facilitate alignment between media tracking data and reporting tools (e.g. Looker dashboards).
• Coordinate tracking-related projects (that includes AI projects) across business, Tech, and external partners.
• Ensure clear documentation of tracking frameworks, requirements, and implementations.
• Support communication and alignment with global and local teams.
• Contribute to training and upskilling of markets on tracking best practices

Conocimientos

Digital analytics

Tracking implementation

GA4 & tagging & pixels

BigQuery

Supermetrics

Global stakeholders

Herramientas

GA4

BigQuery

Supermetrics

Looker

Data pipelines

Descripción del empleo

Responsibilities

• Ensure robust and consistent media tracking across all digital platforms
• Support the definition and implementation of global media tracking standards across Paid, Owned, and Earned channels
• Ensure proper setup and maintenance of tracking frameworks (e.g. Supermetrics, GA4, pixels, tagging plans)
• Coordinate tracking implementation across websites, media platforms, and analytics tools
• Validate data collection quality and ensure consistency across markets and platforms
• Support troubleshooting and issue resolution related to tracking and data collection
• Translate business tracking and measurement needs into clear technical requirements
• Work closely with Media teams on business needs
• Work closely with Tech teams to ensure proper implementation of tracking and data flows
• Collaborate with Data Product Managers to align tracking data with data models and data products
• Ensure consistency between tracking setup, data ingestion (e.g. via Supermetrics), and data warehouse structures (BigQuery)
• Monitor and follow up on implementation timelines and deliverables
• Define and enforce data quality checks and validation processes for media data
• Ensure consistency of naming conventions, KPIs, and tracking structures across markets
• Identify gaps or inconsistencies in data collection and drive remediation actions
• Support the Paid Media Data Manager in ensuring data readiness for reporting and analytics
• Ensure tracking enables accurate measurement of campaign performance and optimization
• Contribute to defining measurement frameworks and supporting performance analysis
• Facilitate alignment between media tracking data and reporting tools (e.g. Looker dashboards)
• Coordinate tracking-related projects (that includes AI projects) across business, Tech, and external partners
• Ensure clear documentation of tracking frameworks, requirements, and implementations
• Support communication and alignment with global and local teams
• Contribute to training and upskilling of markets on tracking best practices

Requirements

• 8+ years of experience in digital analytics, tracking implementation, or media data
• Strong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.)
• Good understanding of media ecosystems (Meta, TikTok, Google, etc.)
• Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics)
• Experience in global environments with multiple stakeholders