Global Media Data & Tracking Lead

Puig; Barcelona; Presencial; EUR 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation & benefits ${

Descripción de la vacante

Puig is seeking a highly skilled Global Media Tracking Data Manager to join our CRM, Consumer and Media Data & Insight Team, within the Consumer & AI Accelerator Office team, supporting our portfolio of brands across markets.

This role ensures reliable, scalable media tracking and data collection across ecosystems to enable data-driven decision making and AI-driven transformation, unlocking high-value use cases like attribution and predictive analytics.

Formación

• 8+ years of experience in digital analytics, tracking implementation, or media data.
• Strong experience with tracking tools and frameworks (GA4, tagging, pixels).
• Good understanding of media ecosystems (Meta, TikTok, Google, etc.).
• Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics).

Responsabilidades

• Define and implement global media tracking standards across Paid, Owned, and Earned channels.
• Coordinate tracking implementation across websites, media platforms, and analytics tools.
• Validate data collection quality and ensure consistency across markets and platforms.
• Bridge business needs and technical tracking requirements; translate them into clear specs.
• Align tracking data with data models, warehouses (BigQuery) and Looker-like reporting.
• Support analytics and performance measurement with data readiness for reporting.

Conocimientos

Digital analytics

Tracking implementation

Media data

GA4

Tagging

Pixels

BigQuery

Supermetrics

Herramientas

GA4

Pixels

Tagging frameworks

BigQuery

Supermetrics

Descripción del empleo

Puig is seeking a highly skilled Global Media Tracking Data Manager to join our CRM, Consumer and Media Data & Insight Team, within the Consumer & AI Accelerator Office team, supporting our portfolio of brands across markets.

This role ensures reliable, scalable media tracking and data collection across ecosystems to enable data-driven decision making and AI-driven transformation, unlocking high-value use cases like attribution and predictive analytics.