Marketing Data Insights Lead — Hybrid, Growth & Impact

Proton; Barcelona; Hybrid; EUR 46,000 - 71,000; Full time

Benefits offered by this job

Stock options

Technology equipment

Learning & development

Health coverage

In-person collaboration

Job summary

Proton in Barcelona is seeking a Marketing Data Analyst to drive data‑informed decision making across Proton’s marketing organization, with a strong focus on campaign measurement, topline reporting, and performance insights. You will work with Product Marketing Managers, Growth, and Performance Marketing to quantify the impact of brand initiatives.

This is a hands‑on role blending technical analytics with marketing know‑how and storytelling through data.

Qualifications

• Bachelor’s degree or higher in a quantitative field (Marketing Analytics, Statistics, Economics, Computer Science, or related).
• 4+ years of experience, particularly in marketing analytics, is a must; experience with data visualization or data-driven decision-making roles.
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable marketing insights.
• Proficiency in SQL for data querying and transformation.
• Experience building dashboards and reports in tools such as Metabase, Pigment, or equivalent BI platforms.
• Excellent communication and storytelling skills, able to present insights to both technical and non-technical stakeholders.

Responsibilities

• Develop measurement plans for awareness campaigns and translate the value of brand awareness lift into business KPIs.
• Use geo testing and causal inference methods to evaluate campaign performance across markets.
• Deep dive into Performance marketing campaign performance to uncover actionable insights.
• Deliver regular, data-driven insights on channel performance on our storefronts, surfacing actionable recommendations for optimisation.
• Design, build, and visualise marketing KPIs capturing topline marketing performance and insights challenging the status quo.
• Build pipelines to streamline and automate marketing reporting, and document the marketing data ecosystem in collaboration with the data engineering and Mark Tech teams.
• Enable stakeholders to act on data through clear documentation, hands-on training sessions, and ongoing support for all marketing dashboards.

Job description

Proton in Barcelona is seeking a Marketing Data Analyst to drive data‑informed decision making across Proton’s marketing organization, with a strong focus on campaign measurement, topline reporting, and performance insights. You will work with Product Marketing Managers, Growth, and Performance Marketing to quantify the impact of brand initiatives.

This is a hands‑on role blending technical analytics with marketing know‑how and storytelling through data.