Digital Strategy Manager

Publicis Groupe; Alicante; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

Publicis Groupe is seeking a versatile digital marketing strategist in Alicante to design and lead multi-brand campaigns across Meta, TikTok, and Google Ads. You will manage client relationships, deliver Looker Studio reports, and oversee Shopify content and automation workflows.

The role requires strong leadership and cross-functional collaboration, with fluency in English. The ideal candidate will drive end-to-end marketing initiatives, optimize performance, and advise clients on growth

Formación

• Proven experience in digital marketing strategy and campaign management across multiple industries.
• Strong expertise in paid media platforms (Meta, TikTok, Google Ads) and performance-driven optimization.
• Experience with reporting tools, especially Looker Studio.
• Knowledge of Shopify (content management, apps, and analytics).
• Experience in marketing automation tools such as Connectif or Klaviyo.
• Solid understanding of SEO, UX, and analytics principles.
• Strong communication and client-facing skills, with the ability to act as a strategic advisor.
• Team player with leadership skills and experience working with cross‑functional teams.
• Languages: Fluent English (written and spoken) is mandatory; additional languages are a plus.

Responsabilidades

• Marketing Strategy Development: Design and lead end-to-end digital marketing strategies for multiple brands and industries.
• Paid Media Management: Lead and oversee paid media campaigns across platforms such as Meta, TikTok, and Google Ads. Monitor KPIs and optimize performance.
• Client Management: Build and maintain strong client relationships, understanding their needs and helping define and achieve marketing objectives.
• Reporting & Analytics: Create and present performance reports using Looker Studio, providing clear insights and recommendations.
• Shopify Management: Support basic Shopify operations, including content updates, app recommendations/implementations, and performance analysis.
• Marketing Automation: Implement and manage automation workflows using platforms such as Connectif and Klaviyo.

Conocimientos

Digital marketing strategy

Paid media management

Looker Studio reporting

Shopify CMS

Marketing automation (Connectif/Klaviy

Herramientas

Looker Studio

Shopify

Connectif

Klaviyo

Descripción del empleo

Company description

We are a strategic digital business consultancy with more than 18 years of experience, now integrated into the global ecosystem of Publicis Groupe. We don’t just build websites; we transform businesses. We combine strategy, creativity, and technology to scale projects with international impact. If you’re looking for a place where innovation is part of everyday life, this is the place for you.

Overview

A versatile, proactive, and adaptable professional with solid experience in leading digital marketing strategies. The ideal candidate is dynamic, capable of developing and coordinating tailored strategies across different brands and industries, understanding their unique needs and business objectives.

This person should be able to build strong client relationships, acting as a strategic advisor and driving long‑term success for each brand. A fast learner with the ability to adapt to new environments and lead projects effectively, always with a collaborative mindset and strong results orientation.

Responsibilities

• Marketing Strategy Development: Design and lead end-to-end digital marketing strategies for multiple brands and industries, adapting approaches to meet specific business goals.
• Paid Media Management: Lead and oversee paid media campaigns across platforms such as Meta, TikTok, and Google Ads. Monitor key KPIs (CPA, ROAS, CPL) and optimize performance accordingly.
• Client Management: Build and maintain strong client relationships, understanding their needs and helping define and achieve their marketing objectives through tailored solutions.
• Reporting & Analytics: Create and present performance reports using Looker Studio, providing clear insights and actionable recommendations.
• Shopify Management: Support basic Shopify operations, including content updates, app recommendations/implementations, and performance analysis within the platform.
• Marketing Automation: Implement and manage automation workflows using platforms such as Connectif and Klaviyo.

Qualifications

• Proven experience in digital marketing strategy and campaign management across multiple industries.
• Strong expertise in paid media platforms (Meta, TikTok, Google Ads) and performance-driven optimization.
• Experience with reporting tools, especially Looker Studio.
• Knowledge of Shopify (content management, apps, and analytics).
• Experience in marketing automation tools such as Connectif or Klaviyo.
• Solid understanding of SEO, UX, and analytics principles.
• Strong communication and client-facing skills, with the ability to act as a strategic advisor.
• Team player with leadership skills and experience working with cross‑functional teams.
• Languages: Fluent English (written and spoken) is mandatory. Additional languages (French, German, Italian, or Portuguese) are a plus.