Marketing Operations Specialist

Script & Dot; Barcelona; Presencial; EUR 42.000 - 64.000; Jornada completa

Descripción de la vacante

Script & Dot is seeking a hands-on Marketing Operations & HubSpot Specialist in Barcelona to execute and optimise demand generation campaigns for a global technology leader.

You will build workflows, manage email automation, nurture leads, and ensure accurate lead management between HubSpot and Salesforce, while collaborating with Product Marketing and Sales to improve pipeline impact.

Formación

• Experience supporting digital marketing, demand generation or marketing operations.
• Hands-on experience with HubSpot or a similar marketing automation platform.
• Familiarity with CRM systems (Salesforce preferred).
• Comfortable working with campaign data, reporting and performance tracking.
• Organised, detail-oriented and operationally strong.
• Experience within SaaS or B2B technology marketing is an advantage.

Responsabilidades

• Execute multi-channel demand generation campaigns across email, paid media, webinars and content syndication.
• Build and manage campaign workflows, email automation and lead nurture programmes in HubSpot.
• Support lead nurturing and audience segmentation.
• Ensure seamless lead management between HubSpot and Salesforce.
• Monitor campaign performance and key metrics (MQLs, SQLs and pipeline impact).
• Maintain clean CRM data and campaign attribution.
• Collaborate closely with Product Marketing and Sales teams.

Conocimientos

Marketing operations

Campaign management

Lead nurturing

Audience segmentation

Data-driven

Herramientas

HubSpot

Salesforce

Descripción del empleo

Marketing Operations / HubSpot Specialist (Contract)

We're hiring a hands-on Marketing Operations & HubSpot Specialist to execute and optimise demand generation campaigns for a global technology leader based in Barcelona.

This is a practical, execution-focused role ideal for someone with experience using marketing automation tools, HubSpot, and CRM systems who wants to deepen their expertise in campaign operations within a global B2B technology environment.

Commitment: Full-time (40 hours per week)

What You'll Be Doing

• Execute multi-channel demand generation campaigns across email, paid media, webinars and content syndication
• Build and manage campaign workflows, email automation and lead nurture programmes in HubSpot
• Support lead nurturing and audience segmentation
• Ensure seamless lead management between HubSpot and Salesforce
• Monitor campaign performance and key metrics (MQLs, SQLs and pipeline impact)
• Maintain clean CRM data and campaign attribution
• Collaborate closely with Product Marketing and Sales teams

What We're Looking For

• Experience supporting digital marketing, demand generation or marketing operations
• Hands-on experience with HubSpot or a similar marketing automation platform
• Familiarity with CRM systems (Salesforce preferred)
• Comfortable working with campaign data, reporting and performance tracking
• Organised, detail-oriented and operationally strong
• Experience within SaaS or B2B technology marketing is an advantage

This role is ideal for someone who enjoys the technical and data-driven side of marketing—building campaigns, working with automation tools, improving processes, and understanding how leads move through the funnel.