GTM & Growth systems lead

Chekin; Tenerife; Remote; EUR 60,000 - 100,000; Full time

Benefits offered by this job

Remote work from anywhere in Spain

Hybrid Tenerife office access

Competitive base salary

Job summary

Chekin is seeking a bridge between product and revenue to turn every product update into clear positioning and qualified pipeline, and to build growth systems powered by AI and automation.

You will report to leadership with autonomy to define and execute GTM strategy, demand generation, feature adoption, and pipeline quality across Europe, treating every message as a hypothesis to test.

Qualifications

• 3+ years in B2B SaaS growth marketing or product marketing with qualified pipeline in mid-market/enterprise.
• Strong GTM skills: turn product updates into messaging and measurable results.
• Product sense: understands product, users, and value of features.
• Proven CRO experience: funnel analysis, AB tests, and landing page optimization.
• Advanced Google Ads experience across multiple European markets.
• 2+ years HubSpot experience; strong analytical foundation (funnels, CAC/LTV).
• AI-native mindset: daily use of AI and automation tools.
• Autonomy, initiative, and results-driven mindset.

Responsibilities

• Turn new features into differentiated positioning and measurable pipeline.
• Lead product launches across European markets with aligned messaging and content.
• Enable Sales with narratives, materials, and case studies to close deals.
• Design feature adoption systems for existing customers.
• Scale inbound pipeline globally with CAC efficiency in mind.
• Manage Google Ads campaigns and coordinate with payments team and agencies.
• Build outbound engine for mid-market hotels with deliverability discipline.
• Lead CRO projects across landing pages, forms, and journey optimization.
• Own reporting across HubSpot, GA4, Google Ads, and CRM; build AI workflows.

Skills

GTM skills

Product sense

CRO

Google Ads

HubSpot experience

AI-native mindset

Autonomy

Tools

HubSpot

GA4

Google Ads

Claude

ChatGPT

Clay

Make

n8n

Zapier

Job description

The Role

Chekin is looking for someone to be the bridge between product and revenue. Your mandate is to turn every product update into clear positioning and qualified pipeline, and to build growth systems (inbound, outbound, and conversion optimization) powered by AI and automation.

You will report to leadership and have real autonomy to define and execute GTM strategy, demand generation, feature adoption, and pipeline quality. You think in pipeline and quota, not task lists, and you treat every message, page, or channel as a hypothesis to be tested.

What You'll Do

GTM and Product Marketing

• Turn new features into differentiated positioning and messaging, and turn that messaging into tangible pipeline.
• Lead product launches across multiple European markets, with aligned messaging, localized landing pages, and content.
• Enable Sales with narratives, materials, calculators, and case studies that help close deals.
• Design feature adoption systems for existing customers.

Growth and Demand Generation

• Scale inbound pipeline globally, prioritizing quality (SQLs) over volume and keeping a close eye on CAC efficiency.
• Manage and optimize Google Ads campaigns, and work with the in-house payments specialist and with paid/SEO agencies.
• Build and validate an outbound engine for mid-market hotels and chains (Clay + Lemlist, HubSpot nurturing), with strong deliverability discipline and a clear handoff agreement with Sales.

Conversion Rate Optimization (CRO)

• Lead CRO projects across landing pages, forms, demos, and the sign-up and purchase journey.
• Define hypotheses, success criteria, and an experiment roadmap (A/B tests, messaging improvements, UX, and calls to action), and document learnings.
• Improve conversion at every funnel stage: visit to lead, lead to SQL, SQL to opportunity, and opportunity to closed deal.

Data, AI, and Automation

• Own reporting and analysis across HubSpot, GA4, Google Ads, and the CRM: funnels, CAC/LTV, conversion rates, and revenue impact.
• Build AI and automation workflows (Claude, ChatGPT, Clay, Make/n8n, HubSpot workflows) for research, scoring, campaign optimization, and reporting.
• Set up a feedback loop with AEs and document playbooks.

Suggested Plan

First 30 days: Immersion in the product, systems (HubSpot, GA4, Google Ads), and teams. Funnel audit and identification of CRO quick wins. Definition of the initial pipeline strategy and a first message test with success criteria defined up front.

Days 30--60: Launch of adoption systems and sales enablement. First multi-market GTM launches. First CRO experiments live in production. Kickoff of the outbound engine and AI-powered workflows.

Days 60--90: Consolidation of the product-to-revenue bridge. CRO roadmap in motion, outbound with validated signal (indicative target of a sustained 8--10% reply rate), and assessment of impact on SQLs and CAC.

Up to 180 days: Playbooks that work across more than one market or ICP, and predictable, quota-attributable growth.

What We're Looking For

Must-Have

• 3+ years of experience in B2B SaaS growth marketing or product marketing, with a proven track record of qualified pipeline in mid-market and enterprise.
• Strong GTM skills: the ability to turn product updates into clear messaging and tangible results.
• Product sense: you understand the product, its users, and the value each feature delivers.
• Demonstrable experience with CRO projects (testing, funnel analysis, landing page and conversion flow improvements).
• Advanced Google Ads experience.
• Experience executing strategies across multiple European markets.
• 2+ years of HubSpot experience and a strong analytical foundation (funnels, CAC/LTV, conversion).
• AI-native mindset: daily use of AI and automation (Claude, ChatGPT, Clay, Make/n8n, Zapier, HubSpot workflows).
• Autonomy, initiative, and a results-driven mindset.

Nice-to-Have

• Experience building outbound from scratch (Clay/Apify, Lemlist/Smartlead/Instantly), with knowledge of deliverability.
• International expansion into new markets.
• Positioning and messaging frameworks.
• Advanced marketing and sales automation systems.
• Experience with per-prospect personalization tools (e.g., Enginy).
• Enough SEO and paid knowledge to brief agencies and read results.

What We Offer

• Competitive base salary, plus a bonus tied to role objectives.
• Remote work from anywhere in Spain, or a hybrid model at the Tenerife office.
• A strategic role with real impact on market expansion.
• Professional growth at a fast-scaling international company.
• A collaborative, innovative, and ambitious team culture.