Marketing Manager Iberia

Longi Solar; Madrid; Sur place; EUR 55 000 - 85 000; Plein temps

Résumé du poste

LONGi Solar in Madrid is seeking a DG Marketing Manager Iberia to develop and execute the regional marketing strategy across Spain and Portugal, driving brand awareness and lead generation in the renewable energy sector.

You will plan and run integrated campaigns, manage events and webinars, create localized content, collaborate with the Sales team on ABM initiatives, and monitor market trends to report ROI while maintaining brand consistency.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven B2B marketing experience, preferably in renewable energy or industrial sectors.
• Experience planning events and integrated marketing campaigns.
• Strong project and stakeholder management skills.
• Excellent communication and presentation skills.
• Fluent in Spanish and English.
• Ability to work independently in an international environment.

Responsabilités

• Develop and implement LONGi's Iberia marketing strategy across Spain and Portugal.
• Plan and execute integrated marketing campaigns to support objectives and lead generation.
• Manage local events, trade shows, conferences, customer seminars, and webinars.
• Create and localize marketing content (case studies, success stories, presentations, newsletters, digital campaigns).
• Collaborate with Sales on account-based marketing initiatives and customer engagement programs.
• Manage relationships with agencies, media partners, associations, and suppliers.
• Drive digital marketing activities (LinkedIn, email, website, social media).
• Monitor market trends, competitor activities and customer insights to identify opportunities.
• Track, analyze and report marketing performance and ROI.
• Ensure brand consistency and compliance with corporate guidelines.

Connaissances

B2B marketing

Stakeholder management

Event planning

Digital marketing

Content creation

Communication

Formation

Bachelor's degree in Marketing, Communications, Business, or related field

Description du poste

LONGi Solar is one of the world’s largest and most innovative solar technology companies, ranking #1 in global module shipments since 2020. With over 40,000 employees, more than 30 global offices, and 30 manufacturing sites, LONGi is a leader in high‑efficiency PV technology and has set 16 consecutive world records in cell conversion efficiency since 2021. LONGi is also the first Chinese solar manufacturer to join the RE100, EP100, and EV100 climate initiatives.

The Role

The DG Marketing Manager Iberia will be responsible for developing and executing the regional marketing strategy, supporting business growth, increasing brand awareness, generating qualified leads, and strengthening relationships with key stakeholders across the solar and renewable energy industry.

This role requires a strategic thinker with strong execution capabilities and a passion for renewable energy.

Key Responsibilities

• Develop and implement LONGi's marketing strategy across Spain and Portugal.
• Plan and execute integrated marketing campaigns to support business objectives and lead generation targets.
• Manage local events, trade shows, conferences, customer seminars, and webinars.
• Create and localize marketing content, including case studies, customer success stories, presentations, newsletters, and digital campaigns.
• Collaborate closely with the Sales team to develop account-based marketing initiatives and customer engagement programs.
• Manage relationships with external agencies, media partners, industry associations, and suppliers.
• Drive digital marketing activities, including LinkedIn campaigns, email marketing, website content, and social media engagement.
• Monitor market trends, competitor activities, and customer insights to identify new opportunities.
• Track, analyze, and report marketing performance metrics and ROI.
• Ensure brand consistency and compliance with corporate guidelines across all marketing activities.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in B2B marketing, preferably within renewable energy, solar, energy, technology, or industrial sectors.
• Experience planning and executing events and integrated marketing campaigns.
• Strong project management and stakeholder management skills.
• Excellent communication and presentation skills.
• Fluent in Spanish and English.
• Ability to work independently in a fast-paced, international environment.