Marketing Manager

dormakaba Holding; Madrid; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Flexible remuneration options

Flexible working arrangements

Career development opportunities

Job summary

dormakaba in Madrid is seeking an experienced Manager, Content & Creative Services to lead the development of our global content strategy, creative direction, and brand activation across markets. You will partner with Marketing, sales, and product teams to translate business goals into compelling content and messaging, maintain brand standards, and drive performance through data insights.

This role blends strategic leadership with hands-on storytelling and will influence stakeholders across a

Qualifications

• Significant experience in content strategy, brand management, creative leadership, editorial planning, or integrated marketing.
• Experience operating within a global, matrixed organisation.
• Strong expertise in content development, campaign planning, brand storytelling, and creative direction.
• Ability to translate commercial objectives and customer insights into content and messaging strategies.
• Experience managing multiple senior stakeholders across marketing, sales, product, and leadership teams.
• Strong understanding of content governance, brand management, tone of voice, taxonomy, and quality assurance.
• A data‑driven mindset, using insights and performance metrics to improve content impact and business results.
• Excellent communication and influencing skills, with fluent business English essential.

Responsibilities

• Own and drive the global content strategy, ensuring alignment with customer journeys, campaigns, and product priorities.
• Develop content frameworks, editorial plans, messaging architectures, and storytelling approaches that support business growth.
• Lead creative direction across campaigns, brand initiatives, product launches, and solution marketing programmes.
• Establish and maintain content governance, brand standards, messaging frameworks, and quality controls across global markets.
• Partner closely with Marketing Business Partners, sales, product teams, and market stakeholders to translate business needs into scalable content solutions.
• Provide strategic direction and high-quality briefs to execution and Production Hub teams, ensuring effective delivery and consistent brand experiences.
• Use performance insights and engagement data to optimise content effectiveness and continuously improve outcomes.

Job description

At dormakaba, we're looking for an experienced Manager, Content & Creative Services to lead the development of our global content strategy, creative direction, and brand activation activities across multiple markets. Working within our Commercial Center of Excellence, you'll play a pivotal role in ensuring our messaging, storytelling, and creative output align with customer needs, commercial priorities, and business objectives

This is an exciting opportunity for a strategic marketing leader who combines creativity with commercial thinking and enjoys influencing stakeholders across a complex international organization.

What You Will Do

As our Manager, Content & Creative Services, you will:

• Own and drive the global content strategy, ensuring alignment with customer journeys, commercial objectives, campaigns, and product priorities.
• Develop content frameworks, editorial plans, messaging architectures, and storytelling approaches that support business growth.
• Lead creative direction across campaigns, brand initiatives, product launches, and solution marketing programmes.
• Establish and maintain content governance, brand standards, messaging frameworks, and quality controls across global markets.
• Partner closely with Marketing Business Partners, sales, product teams, and market stakeholders to translate business needs into scalable content solutions.
• Provide strategic direction and high-quality briefs to execution and Production Hub teams, ensuring effective delivery and consistent brand experiences.
• Use performance insights and engagement data to optimise content effectiveness and continuously improve outcomes.

What We Require

We're interested in hearing from candidates who can demonstrate:

• Significant experience in content strategy, brand management, creative leadership, editorial planning, or integrated marketing.
• Experience operating within a global, matrixed organisation.
• Strong expertise in content development, campaign planning, brand storytelling, and creative direction.
• The ability to translate commercial objectives and customer insights into compelling content and messaging strategies.
• Experience managing multiple senior stakeholders across marketing, sales, product, and leadership teams.
• Strong understanding of content governance, brand management, tone of voice, taxonomy, and quality assurance.
• A data-driven mindset, using insights and performance metrics to improve content impact and business results.
• Excellent communication and influencing skills, with fluent business English essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business Administration, Digital Marketing, Brand Management, or a related discipline.
• Additional qualifications in content strategy, brand strategy, creative leadership, or marketing disciplines would be advantageous.
• Experience working within a Centre of Excellence, shared services, or global marketing governance environment

What we offer

• Health insurance
• Flexible remuneration options
• Flexible working arrangements
• Career development opportunities within a global organisation

Who we are

We are at the heart of every place that matters. From automatic doors to cloud-based access management - as a leading global provider in the access solutions market for schools, banks, airports, hospitals, hotels, and many more, we enable seamless movement within secure, safe, and sustainable places. With over 160 years of experience and a focus on excellence and innovation, we offer exciting opportunities to grow in an environment where you can make a real impact. At dormakaba, you are encouraged to take initiative, develop your skills, and build your career alongside 16,000 experts worldwide who are setting industry standards every day.

At dormakaba, we are proud to be an equal opportunity employer. We are firmly committed to creating a diverse and inclusive work environment where all individuals are treated with respect and dignity. We actively promote equal employment opportunities.