Digital Experience Technology Specialist

dormakaba International Holding AG; Madrid; Hybrid; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Health insurance

Flexible tickets

Flexible schedule

Remote working days

Job summary

At dormakaba, we are seeking a highly organized Digital Experience Technology Specialist to own the technical delivery of marketing campaigns, build digital experiences, and manage marketing automation. The role blends project coordination, marketing tech, website management and AI-powered productivity to drive measurable business impact.

You will work with AI-powered workflows and collaborate with stakeholders to accelerate delivery and improve performance across campaigns in Madrid, Spain.

Qualifications

• Minimum 3 years' experience in digital marketing, marketing technology or campaign operations.
• Experience delivering campaigns with multiple stakeholders and deadlines.
• Hands-on use of marketing automation platforms, especially HubSpot Marketing Hub and Salesforce Account Engagement.
• Experience building and maintaining websites, landing pages and assets in Webflow.
• Experience as a webmaster or managing digital properties.
• Experience using Figma to work from design files and templates.

Responsibilities

• Manage digital marketing campaigns from planning through launch and reporting.
• Build and maintain landing pages, microsites and web experiences in Webflow.
• Create and deploy responsive HTML email campaigns.
• Configure and optimise marketing automation programmes within HubSpot Marketing Hub and Salesforce Account Engagement.
• Coordinate stakeholders, assets, approvals and campaign timelines using Jira or Notion.
• Act as webmaster for campaign websites, ensuring quality, compliance and performance.
• Use AI tools and AI agents to accelerate campaign delivery, reporting, quality checking and workflow automation.
• Monitor campaign performance and continuously improve results.

Skills

Digital marketing

Campaign operations

Project coordination

AI-enabled workflows

Tools

HubSpot Marketing Hub

Salesforce Account Engagement

Webflow

Figma

Jira

Notion

Job description

Position overview

At dormakaba, we're transforming the way we deliver digital marketing through AI, automation and modern marketing technology.

We're looking for a highly organised Digital Experience Technology Specialist who combines hands-on digital marketing execution with a passion for AI-driven ways of working. You'll own the technical delivery of marketing campaigns, build digital experiences, manage marketing automation and use AI as a core part of your daily workflow.

This is an ideal opportunity for someone who enjoys combining project coordination, marketing technology, website management and AI-powered productivity to deliver measurable business impact.

What you will do

• Manage digital marketing campaigns from planning through launch and reporting
• Build and maintain landing pages, microsites and web experiences in Webflow
• Create and deploy responsive HTML email campaigns
• Configure and optimise marketing automation programmes within Salesforce Account Engagement and HubSpot Marketing Hub
• Coordinate stakeholders, assets, approvals and campaign timelines using project management tools such as Jira or Notion
• Act as webmaster for campaign websites, ensuring quality, compliance and performance
• Use AI tools and AI agents to accelerate campaign delivery, reporting, quality checking and workflow automation
• Monitor campaign performance and continuously improve results

What we require

Essential Experience

• Minimum 3 years' experience in digital marketing, marketing technology or campaign operations
• Experience working in a fast-paced agency or in-house digital marketing environment
• Proven experience delivering digital campaigns involving multiple stakeholders and deadlines
• Hands-on experience with marketing automation platforms, particularly HubSpot Marketing Hub and Salesforce Account Engagement
• Experience building and maintaining websites, landing pages and campaign assets in Webflow
• Experience as a webmaster or managing digital properties
• Experience using Figma to work from design files and templates

AI-First Mindset

We’re specifically looking for candidates who use AI as part of their everyday work.

This means:

• Working with AI throughout the day, not just using chat tools occasionally
• Using AI to create, optimise, review and automate marketing activities
• Experience with AI-powered workflows, agents or automation tools
• A genuine passion for staying current with the latest AI developments and applying them in practice

What we offer

• Health insurance
• Flexible remuneration (childcare ticket, transport ticket, restaurant ticket)
• Flexible schedule
• Remote working days

Who we are

We are at the heart of every place that matters. From automatic doors to cloud-based access management – as a leading global provider in the access solutions market for schools, banks, airports, hospitals, hotels, and many more, we enable seamless movement within secure, safe, and sustainable places. With over 160 years of experience and a focus on excellence and innovation, we offer exciting opportunities to grow in an environment where you can make a real impact. At dormakaba, you are encouraged to take initiative, develop your skills, and build your career alongside 16,000 experts worldwide who are setting industry standards every day.

At dormakaba, we are proud to be an equal opportunity employer. We are firmly committed to creating a diverse and inclusive work environment where all individuals are treated with respect and dignity. We actively promote equal employment opportunities.