Marketing Manager

Mitiga Solutions; Barcelona; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Birthday off

4-day summer weeks

Cobee remuneration

Descripción de la vacante

Mitiga Solutions, founded in Barcelona from the Barcelona Supercomputing Center, seeks a Marketing Manager to build and execute a B2B demand generation strategy. You will lead a small team and drive impact across SEO, inbound marketing, digital campaigns and website optimization, targeting technical buyers in infrastructure, energy and financial services.

You will translate climate-risk science into clear commercial value, align with Sales and Product, and strengthen Mitiga's messaging and brand

Formación

• Minimum 5+ years in B2B marketing, startup or scale-up preferred.
• Proven lead generation and pipeline contribution.
• Strong SEO, inbound marketing and website optimization experience.
• Experience translating complex tech into commercial value.

Responsabilidades

• Own multi-channel B2B lead generation programs across SEO, inbound, paid media, and partnerships.
• Refine ICPs for infrastructure, energy, and financial sectors to align with revenue goals.
• Collaborate with AE and BDR teams to convert inbound leads and support outbound campaigns.
• Track and improve funnel conversion metrics and campaign performance.
• Shape GTM strategy with Commercial team and strengthen value proposition.
• Lead content planning: thought leadership, case studies, landing pages, emails, and webinars.

Conocimientos

B2B marketing

Lead generation

SEO

Inbound marketing

Content marketing

Team management

Campaign measurement

English proficiency

Spanish a plus

Educación

Bachelor's degree in Marketing or related

Herramientas

HubSpot

Salesforce

LinkedIn Ads

Google Analytics

SEMrush

Descripción del empleo

About Us

Climate change is creating unprecedented challenges worldwide. Mitiga Solutions helps organizations understand, anticipate, and manage climate-related risks with cutting-edge science and technology.
Born from the Barcelona Supercomputing Center, we combine climate science, advanced modelling, and AI to turn complex data into actionable insights, from real-time forecasting to long-term projections.
Our mission: empower organizations to build resilience and adapt.
We're looking for a Marketing Manager to build and execute Mitiga's B2B demand generation strategy. You'll lead a small team of external partners and drive impact across every channel, focusing on what moves the needle. This role is centered on generating qualified leads through inbound marketing, SEO, digital campaigns and website optimisation, while ensuring marketing directly contributes to pipeline growth and revenue.
You'll market to technical buyers in infrastructure, energy and financial services, translating complex science into clear commercial value while strengthening Mitiga's market presence, messaging and brand.

What You’ll Do

Lead Generation & Demand Generation

• Own the full funnel: build and optimise multi-channel B2B lead generation programmes across SEO, inbound marketing, paid acquisition, organic channels, partnerships and selected industry events.
• Refine our existing ICP across infrastructure, energy and financial sector audiences, aligning marketing activity with commercial and revenue goals.
• Work closely with the AE and BDR teams to convert inbound leads, support outbound campaigns and maximise pipeline generation.
• Track, report, and continuously improve conversion metrics across the funnel

Strategy & Brand

• Support our go-to-market strategy in close collaboration with the Commercial team.
• Strengthen Mitiga's positioning, messaging and value proposition across our website and marketing channels, translating climate risk capabilities into concrete value for operational, risk and sustainability buyers.
• Ensure consistent messaging across all channels while supporting commercial growth.

Content & Campaigns

• Plan and oversee content that attracts and converts: thought leadership, case studies, landing pages, email, social, webinars
• Stay current on developments in climate-risk regulation, energy transition, and infrastructure resilience — and use that knowledge to create content that resonates
• Run campaigns from brief to execution to post-mortem

Team & External Partner Management

• Manage and develop a small in-house marketing team member.
• Brief, direct and manage external agencies and freelancers across design, SEO, paid media and content.
• Act as the connective tissue between all marketing contributors, ensuring quality, consistency and clear priorities.

Stakeholder Communication

• Report on marketing performance, pipeline contribution and strategic priorities to the executive team.
• Collaborate cross-functionally with Sales, Product, Science and Partnerships, translating business goals into marketing initiatives that drive measurable impact.

What We’re Looking For

• 5+ years of experience in B2B marketing, ideally within a startup or scale-up environment.
• Proven track record in B2B lead generation and demand generation.
• Strong expertise in SEO, inbound marketing and website optimisation.
• Experience marketing technically complex products to sophisticated buyers (engineers, risk analysts, operations or finance teams).
• Hands-on experience running paid and organic acquisition channels.
• Demonstrated experience partnering closely with Sales and contributing directly to pipeline growth and revenue generation.
• Comfortable managing agencies and freelancers, writing briefs, reviewing work and keeping projects on track.
• Strong written and verbal communication skills in English (Spanish is a strong plus; other European languages are welcome).
• Equally comfortable presenting to C-level stakeholders as you are analysing campaign performance and marketing metrics.
• Entrepreneurial by nature: you spot opportunities, propose solutions and take ownership.

Strong Plus

• Background in or genuine curiosity about climate risk, energy, infrastructure or sustainability.
• Experience in climate tech, ESG, data/analytics SaaS or a related sector.
• Familiarity with tools such as HubSpot, Salesforce, LinkedIn Ads, Google Analytics or SEMrush.
• Experience building or scaling a marketing function or team.

We are open to a range of backgrounds. What matters most is drive, intellectual curiosity, and a genuine interest in climate or infrastructure.

Why work at Mitiga Solutions?

• Purpose-driven impact. Your work will help shape resilience strategies for communities and critical infrastructure. From wildfires to windstorms, our models support decisions that matter.
• Collaborative & inclusive culture. Work in multidisciplinary teams where transparency, rigour, and shared ownership are valued. Diverse perspectives are not only welcome, they are necessary.
• Flexible working. Our hybrid model supports deep focus and balance. Enjoy compressed Fridays, 4-day summer weeks, your birthday off, and more!
• State-of-the-art technology. We combine high-performance computing, proprietary modelling platforms, and machine learning to deliver accurate, high-resolution climate risk forecasts.
• Flexible remuneration via Cobee. Get a monthly allowance for meals and maximize your salary with significant tax savings on transportation, learning, and more.