Marketing Lead – Inbound & Global Demand Engine

Orbio AI; Madrid; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Equity

Hybrid in Madrid

Direct exposure to founders

Ownership over function

Job summary

Orbio AI is seeking a Marketing Lead to build the company’s marketing engine from the ground up in Madrid. This hands-on role shapes how Orbio is positioned, creates demand across international audiences, and turns awareness into qualified pipeline.

You will partner with the CRO, founders, and Sales to connect strategy with execution across content, demand generation, PR, events, and marketing operations. A bias for testing, learning, and scaling what works will guide every initiative.

Qualifications

• Broad B2B marketing experience with inbound and demand generation.
• Experience marketing to international audiences and adapting messaging across markets.
• History building marketing programs from scratch or scaling in fast-growth environments.
• Experience with PR and offline marketing, including media coverage and events.
• Hands-on experience with marketing automation, CRM, SEO, paid channels, and analytics.
• Excellent writing and storytelling skills.
• C2 English; Spanish a plus.

Responsibilities

• Build and run an inbound engine that turns attention into qualified pipeline.
• Plan and execute multi-channel demand generation campaigns across paid social, LinkedIn, search, and ABM.
• Sharpen positioning and messaging for AI agents in frontline HR by market/audience.
• Create case studies, decks, and sales enablement materials for the buyer journey.
• Own editorial content across blog, reports, webinars, and LinkedIn; support founder thought leadership.
• Manage marketing operations, reporting, and attribution using HubSpot or similar stack.
• Adapt campaigns, messaging, and PR for international markets.
• Lead PR and communications efforts, including media relations, announcements, awards, analyst relations.
• Build events and offline marketing linked to pipeline; run trade shows, conferences, dinners, and customer events.
• Partner with Sales to define lead qualification criteria and ensure strong handoffs.

Skills

Inbound & demand gen

Content marketing

PR & offline marketing

Marketing automation

CRM systems

SEO & analytics

English (C2)

Spanish language (plus)

Copywriting & storytelling

Tools

HubSpot

Google Analytics

Job description

Orbio AI is seeking a Marketing Lead to build the company’s marketing engine from the ground up in Madrid. This hands-on role shapes how Orbio is positioned, creates demand across international audiences, and turns awareness into qualified pipeline.

You will partner with the CRO, founders, and Sales to connect strategy with execution across content, demand generation, PR, events, and marketing operations. A bias for testing, learning, and scaling what works will guide every initiative.