Marketing Content Specialist (B2B)

Kerma Games; Barcelona; Presencial; EUR 35.000 - 52.000; Jornada completa

Descripción de la vacante

Kerma Games is seeking a Content Writer to craft blog posts, SEO articles, gated guides, case studies, and website copy for Kerma Games and related brands.

You will research topics, deliver high-quality, SEO-friendly content, and collaborate with the commercial team on sales enablement materials and LinkedIn content.

Based in Barcelona or willing to relocate; you should have 2+ years in B2B content writing and fluency in English.

Formación

• 2+ years of content writing experience in a B2B environment.
• Strong research and writing skills, with the ability to make technical subjects accessible without losing precision.
• SEO fundamentals, including keyword strategy, on-page structure, and content briefing.
• Experience writing case studies, long-form guides, and website copy.
• Self-directed and comfortable working from a brief with minimal supervision.
• Based in or willing to relocate to Barcelona.
• Experience in Gaming, SaaS, or technology industries is a plus.
• Fluent English required; Spanish or additional languages are a plus.

Responsabilidades

• Write SEO-optimised blog posts and long-form articles on iGaming industry topics, product categories, and operator challenges.
• Develop gated content assets such as whitepapers, guides, and research reports to support lead generation.
• Write and maintain website copy across multiple brands.
• Produce case studies and sales enablement materials in collaboration with the commercial team.
• Contribute to LinkedIn content as needed.
• Research topics independently and bring ideas and story angles, not just execution.

Conocimientos

Content writing

SEO fundamentals

Research skills

B2B writing

Self-directed

English fluency

Descripción del empleo

Kerma Games builds the technology behind modern, social-first gaming experiences. Our platform enables partners to launch fully branded interactive entertainment products that combine real-time interaction, predictive gameplay, and immersive digital experiences.

Headquartered in Boston with operations in Monterrey, Barcelona, and Atlanta, we are a fast-growing team focused on redefining how people play, connect, and interact online.

The role

This role is open to bothfull-time and freelance arrangementsfor the right person.

As Content Writer, you will produce the written content that drives our inbound strategy, includingblog posts, SEO articles, gated guides, case studies, and website copyacross Kerma Games and related brands.

The expectation is that you can take a topic, conduct the necessary research, and deliver a finished, high-quality piece.

What you’ll do

• WriteSEO-optimised blog posts and long-form articleson iGaming industry topics, product categories, and operator challenges

• Developgated content assetssuch as whitepapers, guides, and research reports to support lead generation

• Write and maintainwebsite copyacross multiple brands

• Producecase studies and sales enablement materials in collaboration with the commercial team

• Contribute toLinkedIn contentas needed

• Research topics independently and bringideas and story angles, not just execution

Qualifications

• 2+ years of content writing experiencein a B2B environment

• Strongresearch and writing skills, with the ability to make technical subjects accessible without losing precision

• SEO fundamentals, including keyword strategy, on-page structure, and content briefing

• Experience writingcase studies, long-form guides, and website copy

• Self-directed and comfortable working from a brief with minimal supervision

• Based in or willing to relocate to Barcelona

• Experience iniGaming, SaaS, or technology industriesis a plus

• Fluent English required; Spanish or additional languages are a plus