Content Strategist – Spain Markets & Campaigns

Kaizen Gaming; Ceuta; Hybrid; EUR 40,000 - 55,000; Full time

Benefits offered by this job

Hybrid way of working

A buddy will support you with yourOn-?

Job summary

Kaizen Gaming is seeking a Content Specialist to support Spain-specific marketing strategy across online and offline touchpoints. You will liaise with publishers, agencies and internal teams to optimize the customer journey and ensure content meets brand standards.

You will manage editorial calendars, craft promotional content for partners, and help with English/Spanish content creation, SEO, and CMS tasks in a fast-paced, collaborative environment.

Qualifications

• Degree in Marketing / Communications / Media or other relevant fields.
• Excellent command of English and Spanish.
• At least 3 years of agency/marketing experience.
• Ideally background in sports betting content creation and/or experience in sports/online sports editorial.
• Strong understanding of digital/online technology and its application.
• Experience in content management systems (CMS) and SEO practices.
• Adeptness in working in a fast-paced environment.
• Self-motivated, flexible and a team player.

Responsibilities

• Assist with the marketing strategy for Spain, aligning local priorities with overall business objectives and commercial targets.
• Assist with and develop and execute integrated marketing plans across brand, media, performance marketing, CRM, affiliates, sponsorships and partnerships.
• Lead the planning and localisation of campaigns, ensuring all creative assets resonate with Spanish audiences and reflect local market dynamics.
• Plan and deliver the editorial calendar on a monthly basis to ensure on-time content delivery.
• Utilize all applicable content formats to share a unique content experience to members and partners.
• Provide writing, editing and proofreading services for recurring or ad hoc copy requests, for example new offers or products, campaigns, newsletters and projects.
• Generate tailor-made promotional content for external partners (publishers, affiliates, radio, etc.) as well as on-site promotional content on all relevant fronts of the website.
• Suggest marketing copy for main and secondary campaigns, based on channel of use (banners, TVC, on-site, radio references) and optimize existing wording and messaging within a strict regulatory framework.
• Establish and develop good relationships with external partners.
• Work with local and international Marketing, Product and other teams in the organization.
• Liaise with the HQ Content team to fulfill inbound content-related tasks, such as operational content (Customer Support, KYC, Payments, CRM etc.), as well as Betting Terms updates, Legal Terms’ amendments, SEO requests and website/native apps maintenance/optimisation.
• Ensure content’s alignment with the brand’s tone of voice and style guide, produce and/or provide guidelines to publishers for native content creation;

Skills

English

Spanish

Marketing

Content strategy

Education

Degree in Marketing/Communications/Media

Tools

CMS

SEO

Job description

Kaizen Gaming is seeking a Content Specialist to support Spain-specific marketing strategy across online and offline touchpoints. You will liaise with publishers, agencies and internal teams to optimize the customer journey and ensure content meets brand standards.

You will manage editorial calendars, craft promotional content for partners, and help with English/Spanish content creation, SEO, and CMS tasks in a fast-paced, collaborative environment.