Marketing Communications Specialist

USTBC ABB Installation Products Inc.; Madrid; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Lunch Allowance / Cantine

Home Office Flexibility

Company Mobile Phone

Job summary

ABB is seeking a Marketing Communications Specialist for the Energy Industries and Measurement and Analytics divisions in Spain. You will shape and execute B2B marketing communications programs to support growth, align with brand guidelines, and strengthen ABB's market presence across channels.

You will drive lead generation through digital, advertising, sponsorships and events, collaborate with global and local stakeholders, and help localize assets for the Spanish market while working in a

Qualifications

• Degree in marketing & communications, digital marketing or similar studies.
• At least 5 years of experience in B2B marketing communications.
• Experience in event management and media relations.
• Knowledge of digital marketing, CRM systems and marketing automation tools.
• Native-level Spanish and fluency in English are required.
• Valid visa/work permit to work in Spain and driving licence.

Responsibilities

• Design and execute integrated marketing communication plans that strengthen brand visibility and drive growth.
• Lead generation through engaging advertising, digital and social media campaigns, and events.
• Build relationships with trade media, customers, and industry associations; create content across channels.
• Plan and execute events and exhibitions from promotion to lead follow-up.
• Develop marketing assets and support internal communication initiatives.

Skills

B2B marketing

Lead generation

Campaign management

Digital marketing

Content creation

Education

Marketing & Communications degree

Tools

Salesforce

Pardot

Adobe Photoshop

InDesign

Job description

At ABB , we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Hub Marketing & Communications Manager Energy Industries Central & Southern Europe

Your Role and Responsibilities

As Marketing Communications Specialist for the Energy Industries and Measurement and Analytics Divisions, part of the ABB Automation Business Area, you'll play a key role in shaping and executing impactful B2B marketing communications programs that support business growth and strengthen ABB's market presence.

Working closely with global, regional, and local stakeholders, you will develop and deploy innovative marketing and communication initiatives across a variety of channels, ensuring alignment with communication strategies, standards, and brand guidelines.

In this role, you will create and execute integrated marketing campaigns, generate leads through digital marketing, advertising, sponsorships, events, and promotional activities, and leverage web and social channels as the hub of the customer journey. You will have the opportunity to combine strategic thinking with hands‑on execution while contributing directly to business success in Spain.

This role is contributing to the Energy Industries and Measurement and Analytics Divisions in Spain .

The work model for the role is: #Li- hybrid

You will be mainly accountable for:

• Designing and executing integrated marketing communication plans that strengthen brand visibility, supporting business growth, and delivering measurable results.
• Driving lead generation through engaging advertising, digital and social media campaigns, leveraging web channels as the center of a connected customer journey.
• Building and nurturing strong relationships with trade media, customers, and industry associations while creating compelling content across multiple communication channels.
• Leading the planning and execution of events and exhibitions, from brand experience and campaign promotion to lead generation and follow‑up, ensuring maximum business impact.
• Bringing creative ideas to life by developing innovative communication concepts that align with ABB's global brand guidelines and business messaging, while collaborating with internal and external partners.
• Creating and localize impactful marketing assets, including sales tools, digital content, and promotional materials that empower customer‑facing teams and strengthen market presence.
• Supporting internal communication initiatives that foster employee engagement, strengthening company culture, and bringing people together around shared goals.
• Collaborating with a dynamic global communication community, sharing best practices, embracing innovation, and contributing to a culture built on ABB's values of safety, integrity, and accountability.

Qualifications for the Role

• Degree in marketing & communications, digital marketing or similar studies
• At least 5 years of experience in B2B marketing communications. Experience in the automation industry is a strong advantage.
• Proven expertise in event management and media relations.
• Solid understanding of digital marketing communications, CRM systems, and marketing automation tools. Experience with Salesforce (SFDC) and Pardot is a plus.
• Knowledge of Adobe Photoshop and/or InDesign is considered an advantage.
• Strong analytical skills with experience tracking communication metrics, measuring performance, and managing KPIs.
• Proactive, open‑minded, and comfortable taking ownership while embracing new challenges and opportunities.
• Excellent collaboration and communication skills, with the ability to thrive in a matrix and remote‑working environment.
• Native‑level Spanish (written and spoken) and fluency in English (written and spoken) are required.
• Valid visa and/or work permit to work in Spain as well as Spanish driving license.

What's in it for you?

We want you to bring your full self to work-your ideas, your energy, your ambition. You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

Benefits

From well-being to retirement, ABB offers benefits that support every stage of your career.

• Lunch Allowance / Cantine : Enjoy subsidized meals or canteen access depending on your location.
• Home Office Flexibility : Work from wherever suits you best thanks to our flexible remote work options.
• Company Mobile Phone : Stay connected wit