Marketing Communications Specialist

ABB; Madrid; Hybrid; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Lunch Allowance / Cantine

Home Office Flexibility

Company Mobile Phone

Benefits Platform

Employee Share Acquisition Plan

Job summary

ABB, líder en energía y automatización, busca un Marketing Communications Specialist para España. Coordinará programas de marketing y comunicaciones B2B para Energy Industries y Measurement and Analytics, apoyando el crecimiento y fortaleciendo la presencia de ABB en el mercado español.

Trabajarás de forma híbrida con equipos globales y regionales, creando campañas, generando leads y asegurando el cumplimiento de guías de marca.

Qualifications

• Grado en marketing y comunicaciones o campo relacionado.
• Mínimo 5 años de experiencia en marketing B2B y comunicaciones. La experiencia en automatización es una ventaja.
• Experiencia probada en gestión de eventos y relaciones con medios.
• Conocimientos sólidos de marketing digital, CRM y herramientas de automatización.
• Experiencia con Salesforce y Pardot es una ventaja.
• Nivel nativo de español y fluidez en inglés.
• Permiso de trabajo en España.
• Se valorará experiencia en industria de automatización.

Responsibilities

• Diseñar y ejecutar planes de marketing y comunicaciones integradas B2B.
• Generar leads a través de marketing digital, publicidad, patrocinios, eventos y actividades promocionales.
• Construir relaciones con medios especializados, clientes y asociaciones del sector.
• Llevar la planificación y ejecución de eventos y ferias, con seguimiento de leads.
• Crear y adaptar activos de marketing y herramientas de venta para equipos de atención al cliente.
• Apoyar iniciativas de comunicación interna y compromiso de los empleados.
• Colaborar con una comunidad global de comunicación y mantener los valores de ABB.

Skills

B2B marketing

Eventos

Relaciones con medios

Marketing digital

CRM

Automatización de Marketing

Salesforce

Pardot

Photoshop

InDesign

Análisis de datos

Colaboración

Remoto

Español nativo

Inglés

Education

Grado en marketing y comunicaciones

Tools

Salesforce (SFDC)

Pardot

Adobe Photoshop

Adobe InDesign

Job description

Este Puesto Reporta a

Hub Marketing & Communications Manager Energy Industries Central & Southern Europe

En ABB, ayudamos a las industrias a funcionar de forma más eficiente y limpia, y cada una de las personas que trabajan aquí lo hace posible. Estarás capacitado para liderar, apoyado para crecer y orgulloso del impacto que creamos juntos. Únete a nosotros y ayuda a que funcione lo que hace funcionar el mundo.

Este Puesto Reporta a

Hub Marketing & Communications Manager Energy Industries Central & Southern Europe

Your Role And Responsibilities

As Marketing Communications Specialist for the Energy Industries and Measurement and Analytics Divisions, part of the ABB Automation Business Area, you'll play a key role in shaping and executing impactful B2B marketing communications programs that support business growth and strengthen ABB's market presence.

Working closely with global, regional, and local stakeholders, you will develop and deploy innovative marketing and communication initiatives across a variety of channels, ensuring alignment with communication strategies, standards, and brand guidelines.

In this role, you will create and execute integrated marketing campaigns, generate leads through digital marketing, advertising, sponsorships, events, and promotional activities, and leverage web and social channels as the hub of the customer journey. You will have the opportunity to combine strategic thinking with hands-on execution while contributing directly to business success in Spain.

This role is contributing to the Energy Industries and Measurement and Analytics Divisions in Spain.

The work model for the role is: hybrid

You Will Be Mainly Accountable For

• Designing and executing integrated marketing communication plans that strengthen brand visibility, supporting business growth, and delivering measurable results.
• Driving lead generation through engaging advertising, digital and social media campaigns, leveraging web channels as the center of a connected customer journey.
• Building and nurturing strong relationships with trade media, customers, and industry associations while creating compelling content across multiple communication channels.
• Leading the planning and execution of events and exhibitions, from brand experience and campaign promotion to lead generation and follow-up, ensuring maximum business impact.
• Bringing creative ideas to life by developing innovative communication concepts that align with ABB's global brand guidelines and business messaging, while collaborating with internal and external partners.
• Creating and localize impactful marketing assets, including sales tools, digital content, and promotional materials that empower customer-facing teams and strengthen market presence.
• Supporting internal communication initiatives that foster employee engagement, strengthening company culture, and bringing people together around shared goals.
• Collaborating with a dynamic global communication community, sharing best practices, embracing innovation, and contributing to a culture built on ABB's values of safety, integrity, and accountability.

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

You will join an international, talented and high performing team, where you will be able to thrive.

Qualifications For The Role

• Degree in marketing & communications, digital marketing or similar studies
• At least 5 years of experience in B2B marketing communications. Experience in the automation industry is a strong advantage.
• Proven expertise in event management and media relations.
• Solid understanding of digital marketing communications, CRM systems, and marketing automation tools. Experience with Salesforce (SFDC) and Pardot is a plus.
• Knowledge of Adobe Photoshop and/or InDesign is considered an advantage.
• Strong analytical skills with experience tracking communication metrics, measuring performance, and managing KPIs.
• Proactive, open-minded, and comfortable taking ownership while embracing new challenges and opportunities.
• Excellent collaboration and communication skills, with the ability to thrive in a matrix and remote-working environment.
• Native-level Spanish (written and spoken) and fluency in English (written and spoken) are required.
• Valid visa and/or work permit to work in Spain as well as Spanish driving license.

What’s in it for you?

We want you to bring your full self to work- your ideas, your energy, your ambition. You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

Benefits

From well-being to retirement, ABB offers benefits that support every stage of your career.

• Lunch Allowance / Cantine: Enjoy subsidized meals or canteen access depending on your location.
• Home Office Flexibility: Work from wherever suits you best thanks to our flexible remote work options.
• Company Mobile Phone: Stay connected with a corporate phone - no need to mix work and personal calls.
• Benefits Platform: Enjoy exclusive deals and discounts on everything from tech to travel through our employee benefits portal.
• Employee Share Acquisition Plan: Want to invest in your future? Join our share acquisition plan and grow with the company.