Product Marketing Specialist – Critical Power & Applications

ABB Inc; Gijón; Hybrid; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Comprehensive Insurance Coverage

Lunch Allowance / Cantine

Home Office Flexibility

Benefits Platform

Learning & Training

Career Development

Wellbeing Program

Job summary

ABB is seeking a Product Marketing professional to lead marketing activities for the Critical Power portfolio in Spain, covering data centers, renewables, railway, and other applications. You will bridge product development and market success, enabling sales with training and collateral while aligning strategies with local and regional goals.

The role reports to the Product Marketing Manager within Electrification Smart Building, Spain, and requires 2–5 years in similar roles and fluent English.

Qualifications

• Bachelor’s degree in Electricity or Electronics
• Experience with customer-centric methodologies and marketing in the electrical market
• 2–5 years in similar roles
• Ability to define electrical/project scope and manage product portfolio
• Strong communication, leadership, initiative, and multi-tasking
• Fluent English

Responsibilities

• Develop and execute marketing strategies for ABB's Critical Power portfolio.
• Support sales with product training and tools.
• Collaborate with Energy Distribution Product Marketing team.
• Analyze market trends and customer feedback to adjust marketing.
• Align price positioning with local strategy.

Skills

Product marketing

Stakeholder management

Market research

Electrical knowledge

English fluency

Education

Bachelor’s degree in Electricity or Electronics

Tools

CRM

Marketing automation

PowerPoint

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

EL Product Marketing Manager

Your Role And Responsibilities

Your main role will be managing ABB’s Critical Power portfolio with focus on big commercial and industrial segments. This portfolio consists of high-performance circuit breakers and the line protection solution Smissline, therefore a key responsibility will be supporting diverse segments and stakeholders in Data Centers, Renewables, Railway and other applications. You will have the opportunity to implement product marketing strategies to meet business objectives in collaboration with the Energy Distribution Product Marketing team. Each day, you will play a crucial role in bridging the gap between product development and market success by implementing marketing activities and supporting sales team with appropriate product knowledge and training.

This role is contributing to the Product Marketing department in the Electrification Smart Building division in Spain. Main stakeholders are installers and electric wholesalers.

• Conducting extensive research to understand the target audience, market trends, and competitiveness by visiting customers regularly together with sales organization
• Developing and executing marketing strategies to increase product awareness and sales, including defining and communicating product value propositions
• Achieving order demand targets by overseeing progress regularly and defining and implementing sales and promotion plans.
• Analyzing sales data and gathering market feedback to evaluate product performance and adjust marketing strategies accordingly.
• Providing the sales team with the necessary tools, training, and materials to effectively sell the product
• Support product price positioning aligned with local strategy by compelling price variation analysis

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications For The Role

• Bachelor’s degree in Electricity or Electronics
• You are immersed in working with customer centric methodologies and marketing foundations along the electrical market
• 2-5 years of experience in similar roles
• Ability to demonstrate your skills in electrical/electronic project definition, on-site electrical operation or product portfolio management
• You are innovative around communication, initiative leadership, curiosity and you have the ability to manage multiple tasks/projects and collaborate with result orientation
• You are at ease communicating in fluent English

What’s in it for you?

We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

Benefits

• Comprehensive Insurance Coverage: You’ll be covered by our collective insurance plans in Spain – life, accident, and travel assistance – so you can feel secure whether you're at work or on the road.
• Lunch Allowance / Cantine: Enjoy subsidized meals or cantine access depending on your location.
• Home Office Flexibility: Work from wherever suits you best thanks to our flexible remote work options.
• Benefits Platform: Enjoy exclusive deals and discounts on everything from tech to travel through our employee benefits portal.
• Learning & Training: Take advantage of a wide range of learning opportunities grow, upskill, and move forward in your career.
• Career Development: Expect plenty of chances to advance your career internally with our Open Job Market, with support to explore new roles and take on exciting challenges!
• Wellbeing Program: From mental health support to wellness activities, we’ve got your back—mind and body.

More About Us

ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and around 110,000 employees worldwide. ABB’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity, generations, etc. Together, we are embarking in a journey where each one of us, individually and collectively, welcomes and celebrates individual differences.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Meet the moment. This is where progress never stops, teams push boundaries, and we’re engineered to outrun the challenges ahead. Run What Runs the World.

Ready to make an impact?