B2B Marketing Communications Lead — Energy (Hybrid, Spain)

USTBC ABB Installation Products Inc.

Madrid

Hybrid

EUR 45,000 - 65,000

Full time

7 days ago

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Benefits offered by this job

Lunch Allowance / Cantine

Home Office Flexibility

Company Mobile Phone

Job summary

ABB is seeking a Marketing Communications Specialist for the Energy Industries and Measurement and Analytics divisions in Spain. You will shape and execute B2B marketing communications programs to support growth, align with brand guidelines, and strengthen ABB's market presence across channels.

You will drive lead generation through digital, advertising, sponsorships and events, collaborate with global and local stakeholders, and help localize assets for the Spanish market while working in a

Qualifications

Degree in marketing & communications, digital marketing or similar studies.
At least 5 years of experience in B2B marketing communications.
Experience in event management and media relations.
Knowledge of digital marketing, CRM systems and marketing automation tools.
Native-level Spanish and fluency in English are required.
Valid visa/work permit to work in Spain and driving licence.

Responsibilities

Design and execute integrated marketing communication plans that strengthen brand visibility and drive growth.
Lead generation through engaging advertising, digital and social media campaigns, and events.
Build relationships with trade media, customers, and industry associations; create content across channels.
Plan and execute events and exhibitions from promotion to lead follow-up.
Develop marketing assets and support internal communication initiatives.