B2B Marketing Communications Specialist — Hybrid

ABB; Comunidad de Madrid; Hybrid; EUR 42.000 - 65.000; Vollzeit

Zusammenfassung

ABB is seeking a Marketing Communications Specialist to shape and execute integrated campaigns for Energy Industries and Measurement & Analytics in Spain. You will collaborate with global, regional, and local teams to drive lead generation and brand growth while ensuring consistency with ABB's guidelines.

You will manage events, digital and social campaigns, content creation, and sales tools to empower customer-facing teams.

Qualifikationen

• Degree in marketing & communications, digital marketing or similar studies.
• At least 5 years of experience in B2B marketing communications.
• Experience in the automation industry is a strong advantage.
• Proven expertise in event management and media relations.
• Solid understanding of digital marketing communications, CRM systems, and marketing automation tools.
• Experience with Salesforce (SFDC) and Pardot is a plus.
• Knowledge of Adobe Photoshop and/or InDesign is considered an advantage.
• Native-level Spanish (written and spoken) and fluency in English (written and spoken) are required.
• Valid visa and/or work permit to work in Spain as well as Spanish driving license.

Aufgaben

• Designing and executing integrated marketing communication plans that strengthen brand visibility, supporting business growth, and delivering measurable results.
• Driving lead generation through engaging advertising, digital and social media campaigns, leveraging web channels as the center of a connected customer journey.
• Building and nurturing strong relationships with trade media, customers, and industry associations while creating compelling content across multiple communication channels.
• Leading the planning and execution of events and exhibitions, from brand experience and campaign promotion to lead generation and follow-up, ensuring maximum business impact.
• Bringing creative ideas to life by developing innovative communication concepts that align with ABB's global brand guidelines and business messaging, while collaborating with internal and external partners.
• Creating and localize impactful marketing assets, including sales tools, digital content, and promotional materials that empower customer-facing teams and strengthen market presence.
• Supporting internal communication initiatives that foster employee engagement, strengthening company culture, and bringing people together around shared goals.
• Collaborating with a dynamic global communication community, sharing best practices, embracing innovation, and contributing to a culture built on ABB's values of safety, integrity, and accountability.

Kenntnisse

B2B marketing

Analytical skills

Collaboration

Remote-working

Spanish language

English language

Ausbildung

Marketing communications degree

Tools

Salesforce

Pardot

Adobe Photoshop

InDesign

Jobbeschreibung

ABB is seeking a Marketing Communications Specialist to shape and execute integrated campaigns for Energy Industries and Measurement & Analytics in Spain. You will collaborate with global, regional, and local teams to drive lead generation and brand growth while ensuring consistency with ABB's guidelines.

You will manage events, digital and social campaigns, content creation, and sales tools to empower customer-facing teams.