Marketing Analyst

Found By Few; O Chazo; Presencial; EUR 55.000 - 85.000; Jornada completa

Descripción de la vacante

Found By Few is hiring a Marketing Analyst to turn raw campaign data into actionable decisions that guide spend across channels. You will own data transformation from raw channel and MMP data to curated datasets in a modern stack, enabling attribution and incrementality analysis to inform spend decisions.

You will work with the Performance Marketing and CRM teams to run experiments assessing messaging resonance across user segments, using SQL, dbt, Python, and industry-standard metrics like ROAS

Formación

• Experience with performance marketing data for a mobile app.
• Experience with SQL and dbt, plus working knowledge of Python.
• Experience with attribution, incrementality and metrics like ROAS and CAC, plus a solid statistical toolkit: A/B tests, geo-lift tests, holdouts and MMM.

Responsabilidades

• Show the Performance Marketing team which campaigns to double down on, and which to scale back, using attribution, cohort and incrementality analysis.
• Own the data transformation process, from raw channel and MMP data to curated, ready-to-use datasets in a modern stack (Snowflake, dbt, Dagster, Omni)
• Run experiments with the CRM team to measure messaging resonance with each user segment.

Conocimientos

SQL

Python

Attribution & incrementality

A/B testing

Statistical toolkit

Herramientas

dbt

AppsFlyer

Adjust

Snowflake

Dagster

Descripción del empleo

About the role:

You'll join as a Marketing Analyst in a consumer health-tech app used by millions, turning raw campaign data into the decisions that shape where spend goes next; impacting the lives of millions of people.

What you will be doing:

• Showing the Performance Marketing team which campaigns to double down on, and which to scale back, using attribution, cohort and incrementality analysis.
• Owning the data transformation process, from raw channel and MMP data to curated, ready-to-use datasets in a modern stack (Snowflake, dbt, Dagster, Omni)
• Running experiments with the CRM team to measure what messaging resonates with each user segment.

What we are looking for:

• Experience working hands-on with performance marketing data for a mobile app, covering both channel and MMP data (AppsFlyer, Adjust or similar).
• Experience with SQL and dbt, plus working knowledge of Python.
• Experience with attribution, incrementality and metrics like ROAS and CAC, plus a solid statistical toolkit: A/B tests, geo-lift tests, holdouts and MMM.

Please only apply if you are based in Spain, Portugal, Germany or UK. We cannot offer or support relocation and you must have permanent right to work in one of these locations.