Marketing Analyst

Found By Few; Vitoria; Presencial; EUR 42.000 - 65.000; Jornada completa

Descripción de la vacante

Found By Few is seeking a Marketing Analyst to turn raw campaign data into actionable spend decisions for a mobile app used by millions. You will shape attribution, cohort and incrementality analyses to guide where to invest next.

You will own the data transformation stack (Snowflake, dbt, Dagster, Omni) from raw channel data to ready-to-use datasets and collaborate with CRM on messaging experiments across user segments.

Formación

• Experience working hands-on with performance marketing data for a mobile app, covering channel and MMP data (AppsFlyer, Adjust or similar).
• Experience with SQL and dbt, plus working knowledge of Python.
• Experience with attribution, incrementality and metrics like ROAS and CAC; familiarity with A/B tests, geo-lift tests, holdouts and MMM.
• Based in Spain, Portugal, Germany or UK with permanent right to work in one of these locations.

Responsabilidades

• Advise on which campaigns to scale or pause using attribution, cohort and incrementality analysis.
• Own the data transformation process from raw channel data to curated datasets in a modern stack (Snowflake, dbt, Dagster, Omni).
• Run experiments with the CRM team to measure messaging resonance across user segments.

Conocimientos

SQL

dbt

Python

Attribution

Incrementality

A/B testing

ROAS

CAC

Geo-lift tests

MMM

Herramientas

Snowflake

dbt

Dagster

Omni

AppsFlyer

Adjust

Descripción del empleo

About the role:

You'll join as a Marketing Analyst in a consumer health-tech app used by millions, turning raw campaign data into the decisions that shape where spend goes next; impacting the lives of millions of people.

What you will be doing:

• Showing the Performance Marketing team which campaigns to double down on, and which to scale back, using attribution, cohort and incrementality analysis.
• Owning the data transformation process, from raw channel and MMP data to curated, ready-to-use datasets in a modern stack (Snowflake, dbt, Dagster, Omni)
• Running experiments with the CRM team to measure what messaging resonates with each user segment.

What we are looking for:

• Experience working hands-on with performance marketing data for a mobile app, covering both channel and MMP data (AppsFlyer, Adjust or similar).
• Experience with SQL and dbt, plus working knowledge of Python.
• Experience with attribution, incrementality and metrics like ROAS and CAC, plus a solid statistical toolkit: A/B tests, geo-lift tests, holdouts and MMM.

Please only apply if you are based in Spain, Portugal, Germany or UK. We cannot offer or support relocation and you must have permanent right to work in one of these locations.